🎤Sarah Archer, Sparketing Coach (FCIPD)'s Linkedin Analytics

Are you a non-fiction author or expert who wants to use speaking to sell more books and win more clients? That’s where a great signature talk can help. Let’s be clear though… I don’t mean a talk that just shares the story of a difficult time in your life and how you overcame it, or a talk about all your achievements that only your Mum would be riveted by. Nope. I mean a talk that's designed to deliver your story and message in a way that connects with the problem and pain of your audience AND gently guides them to buy into your idea, change, product or service. A great talk isn’t just about being able to present well, it’s a marketing tool, so the content is critical too and that’s where things can get tricky for most of us. Often we're too close to our topic, and it's difficult to shift from our 'expert' viewpoint, and find the right way to explain the problem and pain we solve so that it connects with people and brings them into our world. That's why I teach not only how to present, but also what you need to have in your story and talk so that you inspire and activate your audience. And with a background in stand up comedy, performance, storytelling, copy writing and corporate HR, I’m uniquely qualified to teach you. But see for yourself- check out our top rated podcast The Speaking Club, or head to www.Saraharcher.co.Uk to check out our free story challenge and other courses, coaching and services. We’ve got lots to help you to start using your stories to create powerful signature talks, webinars, podcasts, pitches and marketing content that builds your client pipeline and gets your message out into the world, without compromising your values or losing your personality. Here's where you can find out more. The Speaking Club Podcast - https://www.thespeakingclub.com Over 270 episodes packed full of content to help you scale your brand, message and business through speaking and storytelling. From Blank Page to Stage Guide: Designed for experts who have been booked to speak, but are struggling to create their talk. In just 50 minutes Nail the Topic for a talk that engages the audience and wins you new clients without anyone feeling pitched to. Even if you have loads of material and you feel your subject isn't 'sexy'. Download here >> https://saraharcher.co.uk/newguide-org The Snackable Story Challenge: Want to get better at finding and telling personal stories that work in business to engage your audience and bring them into your world? In this FREE online course I'll show you how to do just that - https://www.saraharcher.co.uk/challenge