Caravel | BPM Technology Solutions

Content Manager

Charter Communications

As the content strategist on the Digital Service and Customer Experience team, responsibilities include:

• Analysis of customers' digital behavior across all content support articles on Spectrum.net
• Utilizing data and insights to optimize content and the customer journey
• Responsible to meet specific KPIs including increasing helpfulness rate and decreasing call-in rate
• Help to ensure web content and app content are consistent and in alignment
• Conduct A/B testing on website and app elements to ensure optimal customer experience

Content Strategist

MDaudit

Responsible for building the approach to content creation and distribution to support demand generation and lead generation. Developed high-quality TOFU, MOFU, and BOFU content with keyword and SEO strategy that provided value to prospects and key personas.

•	Created and managed editorial calendar; wrote market-facing assets such as whitepapers, product brochures, blogs, and case studies
•	Headed content distribution strategy with 3rd party associations and publications, as well as other digital sources
•	Worked alongside product team to translate product features, functionality, and outcomes into marketing content 
•	Developed customer marketing strategy, including product announcements, enhancements, education opportunities, newsletters, and upsell opportunities
•	Determined and reported on content metrics
•	Produced company webinars beginning at topic ideation to speaker collaboration and content creation
•	Managed PR and content agency
•	Developed all new website copy and social media content

Content Marketing Manager and Strategist

YATCO

Oversee and implement all specific content writing, search engine optimization and overall marketing & campaign strategies, for the successful growth of YATCO and its aggressive growth plans.

Provide feedback on system improvements, feature enhancements and product suggestions.

Increase revenue and opportunities.

Develop promotional videos for subscription sales and consumer registrations.

Implement worldwide PR campaigns promoting YATCO.com to mass publications.

Content Marketing Manager

Deutsch Family Wine & Spirits

- Manage functions pertaining to building, planning, and implementing the overall digital content strategy
-Stay up-to-date with the latest technology and best practices
-Suggest activities for improving the quality of online content	
-Keep abreast with industry and market trends and best practices
-Research and forecast future sales and performance trends
-Analyze online statistics while identifying opportunities to optimize performance and report insights to leadership 
-Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed
-Manage to solve complex problems by primarily leveraging the systems and tools currently available to the organization
-Monitor and ensure compliance with all guidelines for operations

Merle Wood & Associates

Accountable for all content initiatives to drive traffic, engage audiences, and inform media of the goings-on of the company. 

Managed content strategy, created original content for the website, social media, and other third-party media websites to attract visitors and potential leads to the website. 

Engaged and managed sub-contracted writers to supplement additional content. 

Attended boat shows and events as a reporter, to gather information for original content, such as interviews, photos, and video (when possible) of yachts in attendance. 

Content includes, and is not limited to:
o      Company news
o	New and sold listings
o	Event participation
o	Partnerships 
o	Other announcements
o      Broker listing announcements 
o	Landing pages 
o	Keyword articles 
o	Yacht reviews 
o      Press releases
o	Charter brochures and crew profiles
o	Thought leadership pieces 
o	Creation and management of new company newsletter
o	Social media posts including images, video, hashtags, and CTAs

Responsibilities include, and are not limited to managing all aspects of:
o	Professional photography and video shoots
o	Paid marketing initiatives
o	Back-link building and free content submission 
o	Social media
o	Competitive landscape
o	Monthly reporting 
o	Building and managing the content/editorial calendar and all schedules and or logs
o	Following marketing trends 
o	Daily editing of sales announcement updates for broker assistants 
o	Management of company newsletter

Tracx

•	Built new pieces of content for lead generation and funnel management, including white papers, ebooks, tip sheets, research reports, web copy, presentations, case studies, etc.

•	Created and optimized email copy for marketing campaigns

•	Worked with other divisions (e.g. Product, Sales, Support, PR agency) to help ensure that the content strategy and editorial calendar balances internal business needs with audience interests

•	Owned the content strategy and editorial calendar

•	Generated and proposed new content ideas based on research and audience insights

•	Developed and tracked KPIs to assess strategic impact of content; refine and optimize content strategy and execution to improve performance

•	Provided guidance for other content developers, both internal and external

•	Built and managed SEO program ensuring all key words were strategically integrated throughout all content/channels

•	Wrote product and partner-related collateral including brochures, and one-sheets

•	Developed and managed product launch plans

IGY Marinas

Oversee entire publication production: copywriting, artwork, layout, computer typesetting and printing, ensuring adherence to deadlines and budget requirements. 

Research and analyze data to accurately create press releases, proposals, contracts, products and promotional items for the company and clients. 

Work alongside the VP, VP of Real Estate and VP of Marketing to secure third party contracts and maintain the corporate budget for the organization and a network of waterfront properties.

Review and report all marketing activity and results as the lead in market research to determine requirements for existing and future products. 

Develop marketing strategies leveraging strong industry knowledge and manage daily social media posts on Facebook, Twitter, Instagram, Pinterest and LinkedIn.

Appointed speaker on several occasions regarding social media, travel and the yachting lifestyle; industry event planner for parties, boat shows and seminars.

Marketing and Sales Manager

IQPC

Create and edit all online content in order to reach the companies ideal customers; press releases, publications, podcasts, articles and written interviews.

Monitor trends regarding social media tools, applications, channels, design and strategy; relay all findings to each department to ensure accuracy.

Initiate and maintain strong relationships with vendors, sales, artists, marketing directors and production managers to discuss projects and resolve any issues.

Analyze and translate anecdotal or qualitative data into recommendations and revising the Social Media campaigns.

Online Content Marketing Manager

Boat International USA Magazine

Lead editor working with the Editor-in-Chief and Art Director for a ten page International News section of the magazine: writing news features, editorial, design concepts, themes and gathering magazine ready images.

Verify facts, dates and statistics in conjunction line-editing and proofing for all magazine content, book or news features and newsletters; soley responsible for all stages of production, from conception of title to final approvals. 

Read, evaluate and edit pitches from PR, marketing reps, manuscripts and editorial materials before conferring with authors regarding changes in content, style or organization.

Writer and editor for The Megayachts hardcover book jacket and secured first rights and exclusive for two Superyacht Owner’s Guides (photo editor and caption writer). 

Interview, hire and negotiate contracts or royalties for freelance writers and photographers for main features or new stories as necessary.

Managing Editor

Areas of Expertise:

•	Content Creation & Management
•	Strategic Planning & Distribution
•	Content Metrics & Measurement
•	Social Media & Influencer Strategy
•	Client Relationship Management
•	Webinar Production 
•	Digital Writing Strategy
•	DAM Management
•	Demand & Lead Generation
•	Go to Market Strategy
•	SEO Integration & Keyword Management
•	Public Relations and Media Management
•	Hubspot, WordPress, SEMrush

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