Sarah Breathnach's Linkedin Analytics

*Disclaimer: All opinions are my own and not the views of my employer. I'm the Senior Director of Demand Generation at Hunters, a fast-growing cyber security company that raised series B and C funding in 2021 and 2022. I'm responsible for the global demand generation and field marketing strategy, hitting annual pipeline goals, and managing a team of three marketing managers across the USA and UK. With almost a decade of experience in B2B marketing, I have a proven track record of driving revenue growth through customer-centric initiatives that leverage data, technology, and creativity. I have led successful campaigns across paid ads, email, display, social media, webinars, events, and ABM, generating millions of dollars in pipeline and creating hundreds of deals for companies like Tamr and Upland Localytics. I regularly talk about how to implement modern marketing strategies, sharing my best practices on LinkedIn, podcasts, and conferences. My goal is to help marketers ditch outdated and ineffective tactics and embrace a customer-centric approach that delivers value and results. I believe that marketing is not only a science but also an art, and that the best marketers are those who can combine data-driven insights with creative storytelling and human connection. I'm always looking for new challenges to grow as marketing leader.