FlexBenAI

FlexBenAI ist eine innovative SaaS-Technologie, die Unternehmen unterstützt, maßgeschneiderte Arbeitsmodelle und individuelle Mitarbeiterleistungen anzubieten. Durch die Nutzung von KI werden die Vorlieben und Bedürfnisse der Mitarbeiter analysiert, um personalisierte Lösungen zu empfehlen. Dies trägt dazu bei, die Work-Life-Balance zu optimieren, die Mitarbeiterbindung zu stärken und eine flexible und anpassungsfähige Arbeitsumgebung zu schaffen, die den sich ändernden Anforderungen der modernen Arbeitswelt gerecht wird.

CEO & Founder

EverMind

- Established a successful mental health startup generating five-figure revenue, dedicated to providing remote workforce-focused organizations with access to multilingual online therapy via international psychotherapists, enhancing staff well-being.
- Onboarded 15 therapists from 14 different countries, offering therapy in 12 languages.
- Delivered over 350 hours of therapy sessions and conducted 6 mental health workshops.
- Participated in a New York-based accelerator program, securing equity-free funding.
- Advanced to the final round of Google Black Founders Fund Europe.
- Ceased operations due to increased competition in the market.

Chief Executive Officer & Co-Founder

Redbubble

- Develop and execute global brand activation while managing media budgets
- Own and manage end-to-end projects for campaign productions, ensuring timely delivery, and execute on milestones and deliverables
- Developing and deploying cross-program campaigns
- Oversee and implement all PR activities in partnership with the external PR agency

Brand Marketing Manager

- Develop insights-driven content and channel strategies for European markets from start-to-finish conducting market-specific competitive analysis, audience analysis, keyword research, and platform analytics to drive strategy
- Manage editorial and publishing/distribution of owned and earned content for each European market
- Responsible for the process of content briefing, planning, distribution, daily management/execution, and reporting
- Develop and grow the partnership program in European markets

Marketing Manager Europe

Superhero Collective

- Launched a revenue generating marketplace for sustainable kids’ clothing, toys, and nursery decor made by mums for mums.
- Onboarded 67 Mumpreneurs from 10 European countries offering over 300 products on the platform.
- Closed the business due to challenges in maintaining up-to-date product availability and consistent store updates by Mumpreneurs, leading to issues such as products being purchased while out of stock and incomplete product listings.

Solopreneur & CEO

Bershka

- Define global on- and offline marketing strategy and develop creative concepts that meet brand objectives
- Identify industry trends, technologies, key buying factors, competitive strategies, strengths & weaknesses, and channels to market
- Data-driven analysis to identify problem areas and opportunities, set targets and design and implement action-oriented plans
- Map out a content strategy that supports business objectives and is crafted to deliver a high-quality customer experience, honing methods that work for the brand/product
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels including digital media, pr, email, point of purchase, events, video
- Responsible for defining content metrics to make decisions: gather data, perform analysis and make recommendations based on those results
· Build and optimize processes (and the people that run these processes) to ensure strategies development is completed in a manner that optimizes both efficiency and quality
- Develop and guide policies that ensure consistent and high-quality content that meets the needs of our customers
- Develop and monitor short- and long-term plans and budgets 
- Responsible for driving innovation initiatives
- Project Management

Global Brand & Innovation Strategist

Apple

- Provide exceptional customer service and bring value to the way customers connect people with Apple
- Proactively solve customers problems and turn their negative experience into a positive one
- Lead customers to be promoters of the brand

Sales Specialist

Jurlique

- Development of social media strategies for global market
- Creation of international digital media campaign for the launch of a new product
- Analysing and monitoring social media activities across all channels globally

Digital Producer & Social Media Manager - Freelance

- Creation and implementation of social media strategies
- Community Management on all relevant platforms
- Creation and delivery of content across social networks on a global scale 
- Management of social media campaigns on all relevant platforms       
- Social media monitoring & evaluation of the performance against set
objectives
- Development, support and supervision of social media content and
campaign creation for international markets (61 countries)
- Monitoring trends in social media tools and applications
- Implementation of new initiatives
- Evaluation of collaborative partnerships regarding social media
- Providing regularly feedback insights gained from social media
monitoring into the Marketing
- Newsletter Project Management

Head of Social Media

Orange Hive GmbH

- Research, planning, development and implementation of social media strategies
- Creation of editorial content calendars across multiple social media platforms
- Community Management 
- Social Media Monitoring

Social Media Manager

Global Business Reports

- Market the project to the CEO’s of the top 100 companies in the South African mining industry including governmental bodies and associations
- Co-ordinating agenda and attending interviews with CEO’s 
- Negotiating potential advertising contracts with clients and being responsible for all advertising related communication as discussing advertising designs

PR Project Coordinator

Founder of FlexBenAI

Sucht euch eine Schublade aus, ich werde in keiner liegen. 

Digital native with an entrepreneurial spirit, a passion for innovation, and a love for people with 15 years of international work experience in Marketing, Communications, PR, Sales, and Project Management, across 4 continents.

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