OpenSesame

Director, Growth Marketing

Daily Dose

Fractional CMO

Women in Revenue

Women in Revenue is a group of leaders and up and coming leaders in sales, marketing and other revenue impacting roles. Members are strong women primarily in the tech industry focused on three things:

1. Education and awareness of diversity and inclusion in the workplace
2. Giving back to women through mentorship programs, opportunities and access to resources
3. Moving members careers forward.... and having a bit of fun while we are at it.

Member, Mentor

FullStory

I lead a team of performance and marketing ops mavens that GSD.

Director, Demand Generation

Senior Manager, Demand Generation

Integrated and Account-Based Marketing Senior Manager

Axway

Overseeing international digital acquisition and engagement, including digital advertising and email marketing strategy, personalization, and performance analysis, as well as marketing funnel optimization.

Global Digital Advertising, Acquisition & Engagement

Choice Hotels International

Managed a dynamic portfolio of 200+ hotel properties, focusing on digital performance and online share of voice. 

Assisted franchisees with implementing search engine optimization (SEO) best practices, strong content, rich media relevancy, branding strategies, social media opportunities, third-party relationships, and digital reputation management.

Computed and recommended marketing performance strategies using metrics such as revenue, purchase funnel, keyword analysis, and website traffic through utilizing Omniture and Tableau platforms.

Led cross-functional data democratization efforts to maximize property analysis value via Adobe Analytics and Omniture platforms. 

Proactively aided in multiple Digital Commerce and ad hoc projects across an array of focuses, including content research and creation, copyright infringement analysis, revenue management, and SEM campaign analysis and proposals. 

Nominated as Community Outreach Leader for Choice Hotels Asian American Professionals (CHAAMP) resource group to lead multiple on- and off-campus development sessions. Later promoted to Co-Chair and led engagement strategy and efforts within the organization

Digital Marketing Analyst, Consultant

Integrate Inc.

Influenced product roadmap by looking for customer trends and sharing feedback with Product Management and Marketing teams.

Reviewed, edited, and aided in repurposing efforts of various creative pieces used in content syndication marketing efforts.

Managed client relationships, drove customer adoption, and increased revenue through direct client
engagement via webinars and conference calls.

Served as a direct contact for media agencies and SaaS accounts. Responsible for post account setup training, troubleshooting, and integration management within client marketing automation platforms and CRMs.

Developed methods of account management that allowed for continuous improvement in customer satisfaction.

Account Success Manager

HEARST Digital Marketing Services

LocalEdge Digital Media, a Hearst Media Company

Awarded Platinum Crest recognition within 2015 Hearst President’s Club for being the second highest selling executive nationally. Continued to consistently exceed YoY sales quotas by an average of 148.7%.

Solely maintained book of business yielding over $600,000 annual revenue.

Gained market share utilizing a consultative sales approach, competitive market data, emerging solutions and multi-market opportunities. 

Directly responsible for 200+ regional SMB accounts. Efforts in proactively conducting ongoing needs analysis leveraging customer feedback and field interactions resulted in over 70% retention rate for new accounts YoY.

Trained and provided one-on-one guidance regarding sales development strategies and omnichannel marketing to newly hired sales team members.

Continuously educated and served clients as a SME regarding the evolving marketing industry, covering various topics including website development, marketing automation, mobile websites, search engine marketing, mobile marketing, optimization, social media marketing, direct mail, and print media.

Digital Marketing Account Manager

SpartanNash

Directly communicated with retailers and vendors to create, confirm and process merchandise orders into electronic system for both open stock, deal-specific and EDLP items.

Utilize forecasting techniques to calculate purchase order quantities for buyers in accordance with seasonal increases in retailer sales. 

Conceptualized the first “all-in-one” database which sorted all regional retailer contact information by division. Utilized database to develop and distribute promotional and informative materials including company updates and retailer selling tools.

Direct divisional “Healthy Lifestyle Challenge,” a company-wide health initiative. Coordinate and report all monthly updates and quarterly programs, as well as assist in organization of on-location health-related events with outside vendors.

Administrative Merchandising

Various Venues

Freelance Event Promoter

🤜💥🤛 I GSD and lead GTM teams that do the same.

Growth marketing servant leader with full-cycle sales experience. Proven track record of exceeding goals across the funnel at a global scale. Experience managing +$5M global marketing budgets and teams that drive bottomline results. Down to talk pipeline, funnel acceleration, distribution channels and more. Passionate about tech (especially SaaS) and global business. Highly skilled in demand generation, marketing operations, performance, and digital marketing strategy + execution. 

All marketing jargon aside, I focus on one thing: the experience. Customer, prospect, employee (as a team leader) - all the above. Great experiences make the only notable differences.

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