Hart & Co.

Founder | Creative Director

R&G Stategic

Creative Director

Headspace Design

Website Designer

Norex Web

Designer

Build a brand that stands out | Personal branding design | ☞ Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine 🇵🇸

Leading brands aren’t just polished-
they’re designed to be a glitch you can't ignore

Because attention in 2025 is currency.
And the ones breaking patterns are the ones cashing in.

So, if you want to be remembered as the leader,
you’ve got to show up differently.

That’s where I come in.
I design psychology‑driven visual identities
that break patterns and stick in people’s minds—
so your brand leads the industry instead of fading into it.

1. Work with me 1:1
I take on a handful of new branding clients each year.
👉 learn more here: https://hartcocreative.com/visual-signature/

2. Brand You: The Visual Sales Funnel System
Course launching soon.
👉 Join the waitlist here: https://hartcocreative.com/vsf/

✤

"Sarah’s a strategic partner who knows how to create gorgeous brands that drive leads and sales.”
–  Katelyn Bourgoin

Sarah Hart ✤ 

Visual Brand for Industry Leaders | Follow to learn how top brands use visual psychology to outgrow the competition

hot take

Most brands are busy chasing the “industry standard.”
The top ones? They flip the script and make the industry chase 𝘵𝘩𝘦𝘮. 👀

They break patterns, twist expectations, and design with psychology on their side.

In this post, you’ll see how these top brands bent the rules and walked away with the win (and how you can pull it off too!)

👇


(Of course, these brands didn’t blow up 𝘰𝘯𝘭𝘺 because of their design... but their visuals acted as an amplifier for a strong brand strategy.)

PS. Want to find out if your visual brand is helping or hurting your authority?
I’m doing brand audits for a limited time. Submit yours here: https://lnkd.in/dkN2UYN3

Brands that break the pattern

I'm looking for a senior level brand designer to collaborate on client work! (freelance/project based)

All the details / application here:
https://lnkd.in/eZvDbJeK

*To keep things organized, applications are through the form only-not via DM or comments*

Great branding isn’t eye candy. 𝗜𝘁’𝘀 𝗯𝗿𝗮𝗶𝗻 𝗰𝗮𝗻𝗱𝘆.

Your mind is hungry for shortcuts.
Design that taps into psychology gives it the candy it wants....pulling attention faster, sticking in memory longer, and putting your brand in the leader’s seat.

✤ Use the 𝗩𝗼𝗻 𝗥𝗲𝘀𝘁𝗼𝗿𝗳𝗳 𝗘𝗳𝗳𝗲𝗰𝘁 to stand out.
✤ Use 𝗠𝗶𝗹𝗹𝗲𝗿’𝘀 𝗟𝗮𝘄 to simplify.
✤ Use the 𝗘𝘂𝗿𝗲𝗸𝗮 𝗘𝗳𝗳𝗲𝗰𝘁 to make ideas unforgettable.
✤ Tap into 𝗚𝗲𝘀𝘁𝗮𝗹𝘁 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 to satisfy pattern cravings.
✤ Lean on the 𝗣𝗼𝗹𝗶𝘀𝗵 𝗕𝗶𝗮𝘀 to drive trust and buying intent.

Good design doesn’t just look pretty.
It feeds the brain what it craves.

PS. Is your brand feeding the brain… or starving it? 🧠
I’m offering brand audits for a limited time..see how your visuals stack up: https://lnkd.in/dkN2UYN3

“You’re the worst front-end coder I’ve ever met.”
That’s what my boss told me before quietly removing me from any coding projects.
(I mean… fair. I was really, 𝘳𝘦𝘢𝘭𝘭𝘺 bad.)

I was hired as a graphic designer who could 𝘢𝘭𝘴𝘰 code…
but after a few painful attempts, it became super obvious:
I was out here writing CSS like it was my Geocities website from 1999

Still, I really 𝘭𝘪𝘬𝘦𝘥 coding.
Not because I was good at it (I was def not 😅)
But because it made sense.
There were rules. Things either worked or they were broken.

I loved design and knew the principles by heart,
but no matter how solid the creative was,
the final decision seemed to always came down to 𝘷𝘪𝘣𝘦𝘴.

...and it drove me nuts.

I rode that design career all the way to creative director… 
And then I hit a wall.

I had enough of the branding smoke show.
Pretending a colour palette was “backed by strategy”
when really it was just Dave-the-CEO’s fav shade of green. 🫠

Sooo over it.

I stepped away from design completely and tried a bunch of different things.

One of them was teaching customer research workshops with Katelyn Bourgoin 🧠 and that’s when something finally clicked.

I got obsessed with how people actually make decisions.
Started reading books. Studying psychology biases. 
Applying it to branding and design.

Then everything came together.
I created the 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗙𝘂𝗻𝗻𝗲𝗹 𝘀𝘆𝘀𝘁𝗲𝗺 - my own branding framework based entirely on psychology and buyer behaviour.

It gives brands a clear, brain-based way to measure if their visual brand is actually helping business...or silently working against it. 

I finally got the clarity I used to crave from coding…
but in a system that 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴.

So no, I never became a good coder.
Buuut I did turn my design existential crisis into something pretty useful. 😅

PS. Does your brand pass the Visual Sales Funnel test? I’m doing brand audits for a limited time. Submit yours here: https://lnkd.in/dkN2UYN3

When you confuse them, you lose them.

Here’s how to use Miller’s Law to keep your visuals clear, simple, and unforgettable 👇

PS. Want to find out if your visual brand is helping or hurting your authority?
I’m doing brand audits for a limited time. Book yours here: https://lnkd.in/dkN2UYN3

The Science Behind Miller’s Theory of 7

Just binged 𝘛𝘩𝘦 𝘚𝘢𝘯𝘥𝘮𝘢𝘯 and now my brain’s stuck in mythology mode 

So of course I started wondering… what if design had its own endless gods?

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