Sarah J. Smith's Linkedin Analytics

As a strategic Marketing Leader with a breadth of experience across content development and demand generation, I bring the expertise and tools needed to drive marketing revenue generation through demand generation, content marketing, SEM, and CRM orchestration. I have executed end-to-end marketing campaigns with profitable ROI and reduced CPC consistently throughout my entire career. As a partner with C-Suite leaders, I have evolved the brand voice and messaging along with establishing the content marketing function for optimal ROI revenue generation. I’ve been honored to work with some of the best IT and cybersecurity companies in the industry to meet and exceed KPIs: - Marketing team leadership in the development and execution of key marketing initiatives, offering a balance of content, digital, and social media marketing expertise. - Adept at scaling and accelerating workflows to capture net-new ARR and retain existing customers. - Transformational marketing initiatives that integrate strategic, programmatic, and tactical best practices with an efficient, methodological approach. I have worked for startups to enterprises to deliver outstanding and explosive growth using proven integrated marketing strategies that deliver results. Specialties: Demand Generation | Content Development & Strategy | SEM, SEO, PPC | Email Marketing | Brand Awareness & Recognition Branding | Marketing Communications | Website Management | Digital Marketing | Media & Public Relations | Analyst Relations | UX | Channel Alliances | Strategic Team Leadership | Digital Transformation Industry Experience: Cybersecurity | IT | SaaS | AI | Cloud Security | Security Operations | Zero Trust Security | Security Compliance | MDR | DFIR | Protective Controls | ML | OSINT | Pentesting | Security Validation | Everything as a Service