☆ Sarah Joy's Linkedin Analytics

★ Strategic Growth Leader with 20+ years driving rapid revenue growth in SaaS, FinTech, Insurance, and D2C businesses (£2m-£15m ARR). Specialist in hyper-growth, scaling acquisition and monetization through data-driven strategies. ★ Revenue Operations (RevOps) and HubSpot expert, optimizing CRM automation, data quality, lead scoring, multi-touch attribution, and sales-marketing alignment to significantly improve conversion rates and revenue efficiency. ★ Proven expertise in acquisition, performance marketing, and growth hacking—achieved consistent 100% YoY growth, reduced PPC customer acquisition costs (CAC) by 75%, and increased organic traffic by 401% through SEO and content strategies. ★ Experienced in Conversion Rate Optimization (CRO) and monetization strategies—increased quote-to-purchase conversion rates by 184% (45% above competitors), while enhancing pricing strategies to maximize Customer Lifetime Value (LTV). ★ Strong cross-functional leader aligning Sales, Marketing, Product, and Customer Success teams to create scalable growth loops, reduce churn, and optimize go-to-market (GTM) execution—reduced sales cycles by 54% and increased pricing by 59%. ★ Passionate about rapid experimentation, A/B testing, behavioral analytics, and applying customer insights to drive sustainable revenue growth. ★ Previous experience includes leadership roles at a Top-5 digital marketing agency, effectively managing teams, optimizing in-house and outsourced solutions. ★ Enthusiastic about wellness, meditation, mindfulness, and personal development. Love skiing, sailing, painting, sketching, yoga, and photography.