Sarah L. Parker

Chattermill

As the Head of Content, I managed large budgets, searching for and selecting external agencies, freelancers, and consultants.

Highlights:

• Led a team of designers, developers, and marketers to increase website pipeline by 200%

• Launched new messaging into campaigns on Google Ads and LinkedIn, resulting in a 250% increase in pipeline

• Enhanced SEO traffic by 150% with 28 keywords in the top 3 results, and a 11% rise in user engagement, resulting in a 200% rise in demo requests from organic search

• Enabled 21 new case studies in 2024, shifting to use cases and segmentation, and introducing video for campaigns, amplifying annual output by 300%

Work examples from my portfolio:

Head of Content

Unleashed Creativity

As a Fractional Head of Marketing and Content for B2B SaaS companies, I created messaging and marketing strategies that increased conversions.

Highlights: 

• Launched B2B messaging strategies that increased website conversion rates by 50%

• Lifted live demo conversion by 33% by developing a product demo video that aligned priority features with market needs for demand generation

• Managed a team of product marketers, designers, and UX specialists to redeisgn websites for conversion impact

Work examples from my portfolio:

Fractional Head of Digital and Content Marketing

Mastek

As the Head of Strategic Content, I reported directly into the CEO, parallel to the Head of Marketing.

Highlights:

• Directed a team of 5 to implement a global content marketing strategy

• Developed an ABM strategy focusing on high-value accounts, leading to an additional $4M+ in revenue from key accounts

• Managed a budget, and searched for and selected external agencies, freelancers, and consultants, boosting productivity by 25%

• Supervised a team of developers, designers, and marketers to redesign the website

• Analyzed market trends with a global consultancy to refine the target market, positioning, and value propositions for the GTM strategy

• Crafted technical buyer personas to drive acquisition through targeted messaging

Please see below for examples from my portfolio:

Head of Strategic Content

As the Head of Bid Writing, I managed the bid process and collaborated with Sales, Service Line Heads, and SMEs to develop new processes, resulting in successful contract awards.

Highlights:

• Designed strategies that generated $40M in revenue in 12 months, by boosting bid conversion rates from 1/5 to 4/5

• Supervised a team of 10 bid managers, pre-sales engineers, and bid writers, enhancing bid
scores by 64% in 6 months

• Launched regional training for bid and sales teams and designed battle cards and sales decks, enhancing UK sales enablement with regional value propositions

Work examples from my portfolio:

Head of Bid Writing 

Oxford University Press

As the Editorial Assistant, I supported the Commissioning Editors to grow lists worth $8M+ each.

Highlights:

• Developed and executed proposals by optimizing gross margins and improving list reputation, supporting annual list revenue of $8M+.
• Simultaneously managed 60+ authors and 800 contributors to multi-contributor volumes, enabling the list to increase in size by 20% per annum.

Editorial Project Manager, Politics and Philosophy

As the Assistant Commissioning Editor, I supported world-leading authors and contributors to submit their work to contractual deadlines.

Highlights:

• Project managed the Oxford Handbooks, introducing processes to guide 150+ contributors per handbook, successfully submitting 10+ handbooks to production with 1,500 contributors in total.

Assistant Commisioning Editor (Secondment Cover)

Revenue generating content specialist with 6+ years of experience supervising teams and budgets in B2B Tech & SaaS. I help companies to generate $50M in new pipeline. 

Some examples of my results include:

• Added $40M in revenue by tailoring value propositions to customer needs

• Ran a website refresh, increasing website pipeline by 200%

• Launched targeted PPC campaigns, boosting pipeline by $3.5M

• Generated $4M+ in revenue by piloting a thought leadership strategy for ABM

• Elevated brand awareness, increasing social media reach by 900% and SEO traffic by 150%

I get excited about opportunities where I'm able to collaborate across functions to develop innovative marketing solutions in B2B Tech & SaaS.

I love connecting with new people, give me a shout at sarah@sarahlparker.com or here on LinkedIn!

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