UScellular

• Lead marketing strategy for the business indirect channel, driving recruitment and enablement of distributors, master agents and resellers. Initiatives resulted in a 574% increase over sales budget.
• Develop and execute the marketing strategy and plan for a portfolio of smartphones, connected devices, and SaaS solutions to drive customer acquisition and retention programs. 
• Own the marketing strategy including positioning, promoting and pricing elements needed for driving increased demand for the product. 
• Develop demand generation programs through customer journey, from awareness building to lead nurturing and retention campaigns. 
• Collaborate with product management and sales leaders to help identify the core messaging and differentiators that will resonate with our defined target audiences.
• Partnering with Cybersecurity Infrastructure Agency to expand data priority services to 16 new critical infrastructure sectors.

Head of Channel Marketing / Senior Product Marketing Manager 

Bubbly & Bows Event Planning

Passionate, creative, and driven event enthusiast with a proven track record of orchestrating unforgettable experiences. I specialize in weddings, charity events, and vacation planning.

Founder

Sub-Zero Group, Inc.

• Manage NPD process from product definition to production. Responsible for developing product matrixes, providing input for builds objectives, and analyzing cost/margin data to drive pricing strategy.  
• Utilize industry trends, historical sales data, and voice of customer feedback to define product features and benefits that delight consumers. 
• Collaborate with the consumer use lab to develop activities for product field tests and resolve any performance issues related to consumer facing features.
• Main point of contact for all corporate marketing activities for ASKO North America.

Product Marketing Lead

• Analyzed current product landscape and worked with the VP of Finance to develop a pricing strategy based on consistent feature adders across all product categories.  
• Lead cross-functional teams in launching corporate sales promotions on time and with 100% accuracy.   
• Defined marketing strategies and executed all aspects of marketing for ASKO in North America.    
• Product marketing expert for ASKO product lines. Launched Style laundry in Q2 2019. 
• Managed the marketing inventory space to ensure product rotation and timely disposition. 
• Project managed the development of sales accessory web pages on subzero-wolf.com, which resulted in a 15% increase in page views for both Q1 and Q2 of 2018.

Product Marketing Analyst III

• Directed the development of a quarterly e-newsletter of which 82% of subscribers were either satisﬁed or very satisﬁed. Open rates were steadily 6% points above industry standard, and "time on page" increased ﬁve-fold. 
• Organized all aspects of the Kitchen Design Contest, including website launch, entry validation, summit and gala agenda development, onsite summit coordination and event follow-up. 
• Successfully exhibited at domestic and international tradeshows. Received the “Best in Show” award from ASPIRE Metro Magazine for our exhibit at the 2016 Architectural Digest Design Show.

Assistant Marketing Manager

Brady Corporation

Developed and implemented, cost-effective, integrated marketing plans targeting the utility industry. 

Specific responsibilities included: 
• Directed the development of the company’s transactional website that launched in January 2012. Annual web traffic in 2015 averaged 20,000 visitors, resulting in $250,000 of incremental product sales.
• Collaborated cross-functionally with sales, customer service, master data and the operations teams to establish a standard product offering of more than 6,000 SKUs. 
• Led tradeshow engagements, including booth logistics and customer sponsorship events.
• Promoted Electromark’s custom product offering through a quarterly sample program that is distributed to 143 manufacturer representative and distributors.
• Hired two direct reports who assisted in the development of a 100-page product catalog.

Marketing Manager for Electromark

Agentrics

Responsible for executing marketing and public relations campaigns, as well as event planning and execution. I utilized effective web, social media, interactive, digital, and print mediums to reach specified target audiences and build brand awareness.

Marketing Specialist

• Planned and executed all aspects of the annual customer conference in order to achieve corporate objective and drive the success of marketing and sales strategies. This included venue selection, agenda development, travel arrangements, onsite coordination and event follow-up.
• Developed messaging for collateral and sales tools which promote our solutions, including presentations, fact sheets, brochures, case studies, website copy and social network content.
• Managed tradeshow logistics, including the coordination of exhibiting, speaking and sponsorship opportunities as well as ordering booth materials and company collateral.
• Used HTML knowledge to manage content on www.agentrics.com.
• Executed campaign mailings using Microsoft CRM.

Marketing Assistant

Jacobs Agency

I supported the account services team by coordinating and conducting research for client projects and new business activities.

Agency Services Coordinator

Briggs & Stratton

•  Primary contact between PR and web developer, executed multiple promotional programs. 
•  Directed the development of point-of-purchase material for Wal-Mart, Home Depot, Sears and Lowe's
•  Compiled research from primary and secondary sources as well as created presentations for the 2006 and 2007 Sears Product Line Review meeting. 
•  Used HTML knowledge to manage content on www.yardsmarts.com.
•  Tracked metrics and analyzed results for Yardsmarts PR program using Google Analytics and Webtrends.

Marcomm Assistant

I have nearly 20 years of B2B marketing experience in the manufacturing and technology sectors.

My experience includes website redesign * channel marketing * new product development * digital advertising * marketing automation * competitive analysis * event execution * sales promotions * webinars * product marketing * social media * video production * CRM administration * research * tradeshows * data visualization and more. 

From local manufacturers with international reach, to brand powerhouses like UScelluar, Sub-Zero Group, Inc. and Briggs & Stratton, my marketing experience has yielded successful new product launches, dramatic efficiencies in promotional expenditures, and complete redesigns of corporate web sites. I’ve led internal cross-functional teams and managed relationships with outside vendors.

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