Informa Markets

Data and growth marketing strategy for Informa Markets in the Infrastructure & Construction group.

World of Concrete | The International Surface Event | International Roofing Expo | WWETT | JLC LIVE | Inside Self-Storage World Expo | WasteExpo | ISSA Show North America | International Pool, Spa, Patio and Deck Expo | Build Show LIVE

- Serve as the data lead for the onboarding of our Customer Data Platform (CDP).
- Manage the data and growth team to analyze registration and customer trends.
- Direct registration forecasting based on revenue goals.
- Lead industry and internal research to identify opportunities through data analysis.
- Direct pricing strategies by analyzing existing and new opportunites to grow admission revenue.
- Collaborate with the Central Marketing Team to reach portfolio goals.

Growth Marketing Manager

Association of Equipment Manufacturers (AEM)

Marketing strategy for North America's largest construction trade shows (CONEXPO-CON/AGG and World of Asphalt).

- Increased attendance by 20% for World of Asphalt 2019.
- Grew domestic attendance by 10% for CONEXPO-CON/AGG 2020.
- Managed and launched the rebrand of CONEXPO-CON/AGG in 2021.
- Led a 13% increase in attendance for World of Asphalt 2022.
- Developed a discount model for ticket pricing with the Director of Event Data, resulting in 14% revenue growth for show admission.

Marketing Director

Marketing Manager

Marketing Coordinator

Marketing Assistant

Korndoerfer Homes

Brand Ambassador

The Legend Clubs

Food & Beverage

Safe Babies Healthy Families

Fund Development Intern

Financial Partners Network-Member of John Hancock Financial Network

Administrative Intern

School District of Kettle Moraine

Girls Summer Basketball Coach

Growth Marketing Manager at Informa Markets

Brand and strategy marketer with over 10 years of experience across all promotional tactics. Team lead and contributor to drive brand awareness, business growth, and an improved customer experience.

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Sarah Rewasiewicz, MBA

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