Rive

VP of Growth

Courtly

Advising on marketing strategy for seed-level startup enabling couples from around the world to get legally married online.

Advisor

BrightCanary

Developed and managed organic content, influencer, social media and performance marketing strategies for seed-level startup that empowers parents to protect and connect with their kids

Boundless Immigration

Scaled annual sales by 400% from Series A to Series B via performance marketing, content marketing, CLM, organic social, PR, and the sales team.

Vice President of Growth

Bulletproof 360

- Grew monthly revenue from the blog to the ecommerce store to $2M+ by growing overall referrals, creating and optimizing customer journey funnels, and developing new revenue streams.
- Grew monthly visitors to the blog from 1M to 4M through developing and implementing a comprehensive SEO and marketing strategy, and ongoing A/B and usability testing.
- Increased new email registrations from 27k/month to 87k/month through launching targeted email newsletters and developing and optimizing lead magnets.
- Managed ongoing site operations and UI/UX testing and improvements.
- Partnered with Sales, Field Marketing and Shopper Marketing teams to create and execute marketing opportunities with key retail partners such as Target and Costco to drive customers to stores to purchase.
- Launched and grew an in-house video agency to produce over 100 videos per week (direct response ads, brand videos, and entertainment and educational videos).

Director of Content Marketing and Integrated Media

Tiger Oak Media

- Conceived, launched and managed a successful new content marketing product tied to one of our annual events, which grew that brand's quarterly digital revenue by 100%.
- Conceived and executed performance marketing campaigns (Facebook ads, paid search, Outbrain etc.) to drive user acquisition, conversion, and continued engagement.
- Implemented campaigns and marketing programs for brands, events and advertisers.
- Managed a distributed team of 8 editors and marketers

Vice President of Digital Products and Services

MTV Networks / Logo

Developed and managed content and community strategy and new digital revenue streams for 9 content websites with a combined reach of over 12 million monthly UUs.
- Managed and grew multiple large, robust online communities with 350k registered members.
- Worked with the ad sales team to create and integrate marketing solutions, such as sponsored editorial content, contests, and video blogs in real time to meet weekly production goals.
- Managed a staff of writers, editors and content creators, and collaborated with over 50 digital content creators (video blogs, web series, podcasts, editorial commentary etc.) and channel partners on an ongoing basis.
- Created and managed a network of influencers
- Monitored online reputation of multiple corporate and website brands through social media; responded to online feedback; and shared findings with editors and content creators.
- Analyzed traffic sources and content consumption data daily via Omniture and Google Analytics to inform editorial strategies and deepen engagements with consumers.
- Worked with numerous tech and production teams to develop new on-site features to increase audience engagement (social engagement tools, games, polls and other interactive content).
- Managed site operations and ongoing UI/UX testing and improvements, including several major redesigns and re-launches.
- Hired and managed a distributed team of editors, staff writers, analysts and contractors.

Director of Online Editorial

Network of entertainment sites

Launched several entertainment news sites catering to LGBT audience beginning in 2002, grew them into large popular destination publications with robust online communities, and sold them to MTV Networks/Viacom in 2006.
- Launched multiple websites and managed ongoing site operations and UI/UX testing/improvements
- Developed and managed writers and editors; produced editorial and video content on a daily basis.
- Launched and grew social media channels (message boards, YouTube, Twitter, Facebook, etc.) with large international followings.
- Tracked and analyzed key performance measures and content consumption in real time and developed dashboard analytics to inform editorial and social media staffs on the effectiveness of strategies.
- Pursued, secured and implemented on-site advertising solutions, including homepage takeovers, interstitials, sponsored content, and traditional online ad inventory.
- Attained and held national reputation for excellence in content generation, timely reporting and exceptional journalism.
- Hired and managed a distributed team of 5 FTEs.

CEO/Founder and Editor-in-Chief

Expedia.com

- Launched search engine marketing program and grew SEM revenue from zero to over $2 billion in annual gross revenue.
- Managed, analyzed, and reported on the paid search performance of over 50,000 individual keywords across multiple search engines.
- Served as a thought leader and subject-matter expert on SEM for sister companies including Ticketmaster, CitySearch, Hotels.com, TripAdvisor, and Home Shopping Network.

Sr. Group Manager, Search Engine Marketing

Avenue A, Inc.

Hired as digital media buyer, co-created and launched a new department to negotiate multi-million dollar portal deals for clients, including Nike, Best Buy, and Microsoft.

Strategic Partnership Manager

Entrepreneurial, data-driven leader with 20+ years of digital marketing and content experience. Successful track record of launching and growing websites, brands, products, and revenue, and improving ROI & KPIs across marketing channels.

Key achievements:
- Founded and grew several online entertainment sites into large international communities, sold them to MTV Networks/Viacom.
- Scaled sales at Boundless by 400% to secure a Series B round
- Launched Expedia.com’s search engine marketing program and grew SEM revenue from zero to over $2 billion in annual gross revenue.
- Grew traffic and e-commerce revenue from content marketing by 200% at Series B CPG start-up Bulletproof 360
Specialties: strategy, digital products, digital marketing, content marketing, social media marketing, native advertising, email marketing, online community, online video, search engine marketing, SEO.

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