A.D. Sutton & Sons

•	Brought in over $20 million in product sales through content & copy strategies
•	Manage all content on Amazon and Walmart US/CA/EU and 4 company websites
•	Established brand voice for 10 in-house and 3 subsidiary brands and manage presence of all, including Fisher-Price, Baby Essentials, Jessica Simpson, dELiA*s, & HEAD
•	Generate SEO keyword research & all company creative “storytelling” content including all copy for 4 company websites, all Amazon product pages, and B2B & B2C websites including Shopify, Office Max, Target, Wayfair, buybuyBaby, Walmart, Sears, Staples
•	Partner with and oversee design team to ensure all imagery and infographics complement copy.
•	Craft Posts, blogs, e-blasts, and commercial video scripts, and designate all aspects of such including props, sets, dates, music, and models, all of which I select and oversee

Senior Copywriter & Creative Content Manager

•	Analyze Amazon ASIN data (sales, conversation rates, page views, costs, etc.) to determine why products   
        trend up or down, articulate observations & propose sales strategies.
•	Partner with and oversee design team to ensure all imagery and infographics complement copy
•	Created and manage all Amazon Brand Stores for multiple brands in 9 countries
•	Manage all customer service, & find unique solutions to maintain exemplary service/reviews

Ecommerce Manager

Mindful Goods

Provide competitive Amazon copy and brand imagery analysis and direction to the design team for re-optimization of  clients’ product pages & A+ Content, leading to click & conversion increases.

Creative Director

Seller Locker

•	Created optimized blog posts and Amazon product listings on behalf of clients for Nickelodeon & Disney brands Paw Patrol, Coco Melon, Minnie Mouse, Spiderman, Frozen, Yoda, Avengers

Digital Content Writer

•	Generated all copy, templates, pitches, landing pages, email campaigns, blogs, articles, social media 
•	Broke down complex technical knowledge; presented it in easily digestible format for all audiences

Marketing Copywriter

The College Board

•	Created and designed an AP Coordinator Training Catalog Manual as a reference guide for educators
•	Edited & oversaw QA for technical documents, e-blasts, newsletters, pamphlets, all manuals

Editor and Communications Associate -  AP Program

Tech and Bowery

•	Wrote and managed listings for luxury fashion brands including Josmo, Parish Shoes, Academie Gear, 
        Pierre Cardin, Nanette Lepore, Kensie Girl, Pierre Cardin, Laura Ashley & Isaac Mizrahi, on Amazon, 
        increasing sales by $10K.
•	Advised clients on growth strategies, & helped brand incoming clients, including box layout & syntax

Ecommerce Copywriter

Worldwide Orphans Foundation

- Researched, wrote the draft of, and edited a grant proposal that was later secured, helping the organization to open an educational clinic for HIV awareness for young refugee women in Africa
- Maintained database information on all students at organization-sponsored schools and as a result was able to pinpoint those students who needed the most additional help to succeed academically
- Emailed donors and increased funding for our annual Gala
- Coordinated with project leaders overseas and was able to push stalled projects forward

Programming Associate

Ambassador/Adjunct Professor S. Azmat Hassan

- Taught the class Politics of Terrorism in the Middle East to graduate students on behalf of the Ambassador, and lead discussions
- Wrote, edited, and submitted Ambassador Hassan’s blogs on world affairs on Huffington Post 
- Coordinated his meetings, daily agenda, and symposium appearances until he retired

Executive Assistant

Manhattan Jewish Experience

- Generated hundreds of new followers across the globe on the Twitter, Google + , LinkedIn, BlogSpot, YouTube for Non-Profits and Foursquare accounts I created, which I also maintained daily
- Drafted op-eds, press releases, and speeches which drove up event attendance and awareness of our organization’s mission
- Created and then transferred the Non-Profits account to the business sector, and it is now being utilized to help bring in revenue and attract more clients and investors
- Ensured messages between the director and his followers were received to guarantee emergency situations and queries were handled in a timely fashion 
- Corresponded with followers, ghostwrote for his blog
- Achieved publication for many of his articles and one of my own on the organization's behalf, increasing outreach

Social Media and Public Relations Associate

Examiner.com

Wrote for and maintained my own weekly column at < http://www.examiner.com/little-known-facts-in-national/sara-hall>

Syndicated Columnist

Bloomsburg University Writing Center

- Edited academic papers, journals, and theses for clarity and accuracy
- Structured individualized education plans to help students tackle problems, become more efficient writers
- Utilized Excel spreadsheets to analyze previously gathered data to track patterns and establish more effective tutoring methods

Writing Consultant

Copywriter, Editor, Content Manager, and Brand Strategist.

Trained in print, fluent in digital media, content writing, e-commerce, brand management and voice development, writing for diverse audiences, and product marketing, with background in advertising and marketing copy, magazine writing, digital content creation, personal branding, and copy-editing/proofreading.

I have brought over 100 products from inception to Amazon's Choice status, across multiple categories. I've served as a seller consultant to a multitude of new marketplace sellers and businesses. I've managed Amazon US, CA, MX, UK, and EU accounts.

I've lead the strategy in raising over $500,000 in revenue in online marketplaces. Ask me how I can help you better manage your SEO listings and business, strategize new targets, or troubleshoot problem spots.

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