Sara Livingstone's Linkedin Analytics

Hi, I'm Sara Livingstone 🤝 a trailblazing leader whose journey spans 13 years of navigating the intricacies of B2B2C strategies for global enterprises. 📈 I pivoted from B2C to B2B SaaS to join a pre-IPO tech unicorn, Zenoti, as their Director of Digital Experiences. In 9 months, I became acting Vice President of Marketing. As VP Marketing, I steered executive-level decisions, built innovative GTM strategies, and delivered a website overhaul expected to grow pipeline 25X the investment. To prepare for this rapid growth, I led organizational design for Sales & Marketing, building the Agile team structure and employee experiences needed for success in 2024. Before Zenoti, I was a dynamic digital leader at Best Buy Canada. I was promoted 5 times in 9 years. As a Product Leader, I led 3 software engineering teams and we built innovative solutions including Media Network, Customer Identity & Intent, Self-Serve Accounts, Personalization, Online Returns, Privacy & Protection, Consent & Preferences. As a Manager of Strategic Partnerships, I orchestrated a cultural shift from maximizing dollars to maximizing relationships. The reimagined approach to vendor funding and first-party data drove massive, mutual business growth. We helped Google launch retail in Canada, conducted Innovation Labs with Samsung, positioned Microsoft Surface for maximum demand, helped Fitbit achieve a 26% conversion rate, created a conversion ecosystem for Apple, and more. As a Manager of Digital Programs, I revived a million-dollar revenue vehicle and reversed a two-year sales decline by championing change, connecting buyers with sellers, and overhauling partner experiences. I also built a 5-year monetization plan and led a 6-person team that grew eCommerce profitability by $1.7M in 6 months and $4.8M in bottom-line profits within the first year. As an Ecommerce Manager, I cultivated a culture of excellence and continuous improvement. My customer-centric approach to redesigning high-traffic web pages drove 38% new revenue growth YoY. SEO strategies I built, wrote, implemented, and optimized also increased traffic to bestbuy.ca by 20% YoY. As a Category Manager, I grew web sales to 25% of chainwide stores, up from 8% prior, earning the title of Ecommerce Partner of the Year and the largest growth ratio achieved across Canadian headquarters. As a compassionate people leader, I cultivate an engaging team culture that attracts and retains talent. My approach is to create conditions where authenticity, collaboration, and autonomy can thrive across all employee experiences.