Shiny Red Copy

I’ve named high-tech companies and brands of ice cream. Written ads for banks, taglines for software, and a website for MIT. Hawked baby bathtubs and legal insurance. Created positioning statements for a paper company and a periodontist. And garnered the praise of clients from Florida to California, England to Sweden.

Crackerjack Copywriter & Creative Brand-Builder

Publix

This entailed a surprising variety of work, as I got to write for Publix Liquors, Publix GreenWise Market, Publix Pharmacy, Crispers restaurants, Pix convenience stores, and other entities. I wrote about youth soccer and pro football; guide dogs and kitty litter; catering and cooking classes. Among my creative challenges, I once had to generate a comprehensive list of filthy and offensive words that would trigger an online moderator. But that was unusual. Mostly, I worked with excellent designers to produce all sorts of advertising, packaging, and branding, earning a nice number of accolades and awards.

Senior Copywriter

DiBona, Bornstein & Random

It happened like this: I was three days out of college and still had no job. The recession wasn’t helping. Thinking quickly and desperately, I hung up posters around Boston announcing my availability for employment. Soon, I was being paid to walk dogs, polish silver, and play Scrabble with a wheelchair-bound old woman. Ultimately, I was offered a position at a small advertising agency. Over the years, the agency grew fivefold and I became senior copywriter.

My DB&R fond memories and accomplishments include:
• Coming up with an “embarrassing products” promotion for a convenience store.
• Creating, casting, and directing oodles of radio commercials.
• Writing effective ads for mutual funds, washing machines, condoms, baking flour, and much, much more!

Pre-Junior to Senior Copywriter

Various Comedy Clubs

There’s not enough room here to go into this. I’ll just say: It was fun. It was smoky. And I met a most interesting cast of characters. Some went to Hollywood; others went to prison.

Stand-Up Comedian

Experienced advertising copywriter with two fully functional brain hemispheres. Creative, but strategic. Imaginative, but pragmatic. Grasps the big picture, but attentive to detail. Can provide a kajillion stellar reviews from clients, coworkers, and employers. Robust work ethic; healthy sense of humor. Now: How can I help you?

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