Stealth Startup

Founder

Penguin Random House

Young ones will enjoy this funny, rhyming story that teaches great bathroom habits with the promise that all their heroes use the potty too. And the book comes with stickers and a bathroom reward chart, so good potty habits can be celebrated each time kids put the lid down, flush, and wash their hands! It’s a book-and-sticker package that will help parents achieve toilet-training harmony.

Publisher: Penguin Random House | Double Day Books for Young Readers

Author, Even Superheroes Use the Potty

A playful children's picture book starring a superhero, princess, doctor and pirate.  All of which have to go to sleep!

Agent: Beth Davey, Davey Literary & Media
Publisher: Penguin Random House | Doubleday Books for Young Readers

Author, Even Superheroes Have to Sleep

Yext

Director, Enterprise Sales

Feedtrail

Director, Strategic Accounts

Feedtrail empowers organizations to capture real-time patient, member, employee and consumer insights via text message. Our innovative, web-based platform allows for customizable "pulse" checks on your organization's overall experience, what do YOU want to learn about an individual's experience with your brand across key milestones?  These actionable insights give you the ability to adjust in the moment, reduce employee churn and improve consumer satisfaction.

Senior Account Executive

CrossTx

• Closed strategic deals that drove an 850% increase in monthly recurring revenue 
• Defined go-to market strategy into Health Systems, Health Information Exchanges and Payers 
• Informed product roadmap through strategic feedback from industry executives and experts 
• Established strategic partnership with Uber Health to incorporate non-emergency medical transportation directly within the healthcare coordination platform 
• Developed and implemented tactical sales plan from prospecting to close 
• Negotiated large, multi-year contracts with C-level executives at enterprise organizations

Vice President of Sales and Strategy

Enterprise Account Executive

CrossTx is a premier, cloud-based care coordination and referral management platform that improves the overall patient experience. Primary care providers can seamlessly communicate across the care continuum, expanding services beyond the clinical walls, to manage, track and analyze an individual’s history and future healthcare needs.  By blurring the lines between services that have typically existed in silos, CrossTx’s inclusive platform provides a 360° view of the patient and all of the social determinants of their health.  

Enabling HIE's, providers, payers and community organizations to communicate and share information across systems not only aligns common goals and improvement standards, but also reduces care costs and improves daily efficiencies, all while driving revenue.

Marketing Manager

Sara Crow Consulting

Consultant

RightNow Technologies

•	Developed and managed corporate Twitter account (@RightNowNews)
•	Social monitoring and reporting 
•	Identified and engaged with industry influencers online
•	Generated executive content for bylines and Influencer Relations program
•	Established and maintained relationships with industry analysts (Gartner, Forrester, IDC, Yankee Group, Ovum), media and customers
•	Extensive backend technical experience: RedDot CMS, Omniture, WordPress
•	Researched and analyzed relevant industry analyst reports 
•	Managed media campaigns 
•	Extensive press release writing and editing
•	Briefed and prepped executive team for media opportunities
•	Daily social media content generation, including videos, photos, blog commentary, etc.

Communications Specialist

AKQA

Xbox | Microsoft | method 

• Managed time line, scope and budget for multiple accounts
• Used FTP sites to engage clients through manageable communication methods
• Managed creative resources to ensure project deadlines and budget were within SOW
• Assessed general needs for tools and features, and working with functional teams and development directors to establish schedule feasibility and execution
• Clients included: Microsoft, method, McDonalds, Nike and Xbox
• Developed Content Matrices for Gears of War 2 ARG campaign

Associate Project Manager

The Mitchell Group

•	Account representative for media campaigns; purchased print, radio      and television advertising
•	Developed press releases
•	Organized national press conferences
•	Responsible for media attendance  
•	Organized Focus Group for University of Montana – Helena; compiled comprehensive report on meeting and suggestions for future 
•	Gained knowledge and skills for developing and sustaining high-quality business relationships 
•	Founder and Campus Coordinator of Bozeman for a Healthy Climate – an organization with the mission to raise awareness and initiate change on the effects of global warming and climate change

Intern

Innovative leader with sales and strategy experience in SaaS software.  Proven record of success leading go-to-market strategy and identifying industry trends.  Natural sales intuition for developing strategic relationships and trust with partners and potential clients. Collaborative and adaptive leader with the ability to motivate and manage successful teams.  A lifelong learner, business book addict, and self-starter who thrives in dynamic, fast-paced environments. 

Oh! And I'm an author of two children's books, Even Superheroes Have to Sleep and Even Superheroes Use the Potty, published by Penguin Random House | DoubleDay.

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