International Sign Association

Director of Marketing

Buildings IOT

Revenue Operations Manager

Switch Automation

I generated and captured demand for Switch’s solutions through paid and organic social, Google ads strategy, webinar content, email nurturing and sponsored advertising. A few other things I was responsible for at Switch:

• Crafting, testing and iterating on creative campaigns to build brand awareness and educate the market on sustainable building technology
• Collaborating closely with Sales, Business Development and Customer Success team members to develop collateral for sales enablement and lifecycle marketing
• Launching a paid ads strategy including testing, budget allocation and development of creative and copy
• Growing the Switch webinar program, working with business leaders and external customers and partners to develop compelling and timely content 
• Owning marketing operations including lead handoff, data quality and user training
• Partnering with Sales and Product teams to develop campaigns around product launches and targeted audiences
• Leading marketing operations including lead handoff, data quality and user training
• Serving as the brand expert, guiding and executing the design of collateral

Senior Digital Marketing Manager

Creative Marketing and Brand Manager

Marketing Coordinator

Contracted to support marketing efforts for the annual ISA Sign Expo trade show.

Senior Marketing Manager

Marketing activities to attract 20,000+ attendees annually to the ISA Sign Expo trade show, plus the promotion of smaller boutique events and membership initiatives. Primarily responsible for:

• Overseeing email marketing strategy and execution for all association and trade show promotions
• Restructuring content of annual trade show website based on user feedback, resulting in an increase of total page views by 69%
• Overseeing development and execution of the marketing plans for multiple events annually, creating a marketing strategy and managing a budget of nearly $500,000
• Analyzing marketing program success and developing reports for internal management summarizing KPIs
• Increasing attendance at the association's boutique event by 25% over three years
• Developing the social media strategy and executing posts for the association and event marketing efforts, resulting in increased follower engagement
• Designing collateral for the association and event promotion
• Producing promotional videos from concept to completion, including script-writing and interviewing
• Presenting sessions on content marketing and social media strategy at the association's annual trade show

Wrote compelling, action-oriented e-blast copy to promote the association's programs and generate registrations for the annual trade show. Oversaw the marketing plan for the annual trade show and ensure that projects stayed on schedule and within budget. Managed external vendor relationships and negotiate contracts. Created and implemented the social media plan across Facebook, Twitter, LinkedIn and Instagram and tracked metrics.

Marketing Manager

Designed, edited and distributed e-blasts to promote ISA programs and generate registrations for the association's annual trade show, attracting 20,000 attendees. Created the social media plan and measured growth on social media platforms including Facebook, Twitter, and LinkedIn. Wrote and edited copy for marketing and promotional materials. Designed collateral marketing materials for regional conferences. Created and maintained lists for direct mail and email marketing.

Marketing Specialist

Director of Marketing at International Sign Association

I love data, understanding the customer, and technology–and how these come together to impact revenue. My experience is in demand generation + capture (through SEO, paid & organic social, email marketing, Google ads), revenue operations, design and branding, and content strategy for a B2B SaaS audience. 

Tech Stack: HubSpot, Google Analytics, Google Ads, Databox, WordPress, Adobe Creative Suite, Zoom webinars, Microsoft Office Suite, Google Office Suite

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