Saraswati iyer's Linkedin Analytics

Corporate Marketing Professional, offering extensive experience in spearheading end-to-end Marketing, Brand Management, Corporate Marketing, Corporate Communications functions with hands-on expertise in setting up marketing functions for new businesses right from scratch. Previously associated with Essar Group. Here I have successfully managed several migration projects with a focus on Hiring, Training, Technology, Documentation, Process Definition, Audits, Trend Evaluation, Escalations, Shift Management and Metrics Review. I also have developed and managed the business’s brand strategy as well as corresponded brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, and vendor management. Published Annual Newsletter accumulation which impacted the entire year and the promotion and sustenance at Essar Group. Created & issued internal magazine every quarto with varied themes such as Health, Work life Balance, Quality not Quantity, Women empowered, Time management at Essar Group. Comprehensive experience in smart-feature versus time-to-market trade-offs by using data and metrics to back up assertions of business value. Excelled at owning the product’s strategy, developing & maintaining the product roadmap, and conveying the roadmap to the development team to ensure they build the product according to plan. Market Strategy Expert: In-depth knowledge of target markets and how to best introduce the product into each market. Acknowledged for delivering excellence in networking and building relationship across government verticals with hands-on experience in managing Large System Integration Project Bids, Run Rate Business in Government Space including strong exposure of OEMs, SIs, Distributors, Partners, Re-Sellers, Governing Bodies, Technology Consultants, Service Providers and Infra Alliance Partners.