Core & Main

• Collaborate with Talent Acquisition team to understand hiring needs and develop targeted engagement messaging and strategies
• Manage CRM email campaigns in iCIMS Candidate ID/Marketing Automation and content to nurture leads and drive conversions
• Proactively source and build relationships with passive candidates through various channels such as LinkedIn, networking events, and industry associations
• Promote the company's employment brand through social media (LinkedIn, Instagram, Facebook, Twitter), job boards (Glassdoor, Indeed, Handshake), and other online platforms
• Utilize data to track and measure the effectiveness of sourcing and engagement efforts Attend networking events to build relationships with industry leaders and potential candidates 
• Oversee the internship program and develop partnerships with local schools and universities
• Maintain relationships with the wider community and participate in events and networking opportunities
• Continuously improve talent engagement and sourcing processes and strategies through industry research and best practices

Talent Attraction and Engagement Specialist | Employer Branding & Recruitment Marketing

9 to Thrive Newsletter

Subscribe to receive weekly newsletters on corporate tea and recruitment and job-seeking advice! Geared towards young professionals and helping them nail the basics down in their career and also thrive outside of the workplace.

Past articles include:
- Why I left tech
- How to Ace the Recruiter Interview
- How to Master Salary Negotiation and Research

Author

LinkedIn Leadership Program

• Build the brands of beginner LinkedIn content creators to reach new heights.
• Provide members the resources and community to drive traffic to LinkedIn profile and establish authority on LinkedIn.

Founder

International speaker & workshop host. 

Schools I've spoken at: Arizona State University, University of Georgia, Kennesaw State University, Carnegie Mellon University

Speaking topics: Resumes, LinkedIn profiles, LinkedIn content creation & strategy, Recruitment & Interview Preparation

Public Speaker | LinkedIn Workshops | Career Development Conferences | Keynote Speaker

iCIMS

• Build a world-class internship program at iCIMS, a global high-growth tech company, by creating and forming early career recruitment strategy and increasing employer branding through hosting virtual events and partnering with Marketing to create LinkedIn brand graphics
• Own full life-cycle recruitment of all internship openings by handling up to 40 reqs simultaneously, utilizing the iCIMS ATS platform, screening 100's of resumes, conducting 3-6 phone screens a day, partnering closely with hiring managers to evaluate candidates, extending offers and closing candidates
• Hired class of 10 software engineering interns by orchestrating multi-phase interview process consisting of phone screens, manager/behavioral interviews, cognitive assessments (CCAT), and technical interviews using Codility
• Achieved a 3:1 hiring manager interview to hire ratio average by identifying strong candidates and providing candidates a top-tier candidate experience 
• Hired at an average rate of 10 hires a month by conducting 3-6 phone screens a day, actively following up with hiring managers, keeping candidates warm, and extending offers out quickly
• Launched first engagement newsletter campaign to keep incoming summer interns informed and engaged to increase retention, as well as generate excitement and anticipation for summer program 
• Improve diversity of class of summer internship hires by practicing performance-based hiring, partnering with INROADS and InternX, and hiring across the country for remote roles


iCIMS is the talent cloud company that empowers organizations to attract, engage, hire, and advance the right talent that builds a diverse, winning workforce. iCIMS accelerates transformation for a community of approximately 4,300 customers, including 40 percent of the Fortune 100. For more information, visit www.icims.com.

University and Early Career Talent Acquisition Partner

Mastering College To Career 

• Serve as a coach to a 200+ member community of first-generation, international, and minority college students seeking to land internships and full-time jobs at top companies
• Advise students in 1:1 and group settings on LinkedIn profile tips and content strategies

Career Coach

Cox Communications

• Run full life-cycle recruitment for 150+ open roles per year, including summer internships and co-ops every semester
• Partner with 50+ hiring managers to meet business hiring needs by recruiting top talent from universities and early career programs 
• Conduct pre-qualifying screens, coordinate 100's of interviews per semester in Microsoft Outlook, extend verbal and written offers, close candidates, fill requisitions in Taleo
• Foster relationships with 10+ target schools, including HBCU's, and recruit at 5-15 virtual and in-person campus career fairs each semester to develop long-term relationships and build diverse talent pipelines across the country 
• Organize 5+ virtual recruitment events/information sessions each semester to develop talent pipeline, increase exposure to available positions, and source for hard-to-fill roles
• Plan and organize end-of-semester intern/co-op Showcase Presentations with 300+ attendees including senior leadership
• Build 5+ summary reports on cohort diversity statistics and full-time conversion rates for senior leaders, analyzed data in Excel using XLOOKUP and pivot tables, create tables and data visualization graphs
• Develop marketing and recruitment collateral, advertise internship/co-op postings via LinkedIn garnering 10,000's of views and promote recruitment events to enhance employer brand

University Relations Recruiter

Tech Pod

• Mentored 14 students located around the world (US, Africa, and Southeast Asia) on how to develop an effective personal brand on LinkedIn to attract an audience and recruiters
• Hosted weekly training sessions and workshops, develop training material and slide decks
• Built an engaging program and community that empowered students 
• Offered personal guidance and strategy on LinkedIn growth and content creation
• At the end of the program, 100% of the students felt more confident posting on LinkedIn
• Grew the followings of the students by an average of 84% growth in 3 months

Program Manager

• Wrote, edited, and designed weekly newsletters on Substack leading to an average open rate of 40%.
• Grew newsletter audience to 6,500+ subscribers in 4 months.
• Provided educational resources, current news in the Tech industry, internship and job postings, and weekly event announcements and recaps.

Read and subscribe to our newsletters here → https://techpod.substack.com/

Newsletter Manager & Editor

• Drove exposure to Tech Pod's brand and build community by posting content on LinkedIn.
• Increased newsletter signups and advertised weekly speaker events.
• Moderated a panel online with 100+ audience members.

Fellow

Sizigi

Sizigi is an online software platform that utilizes ePortfolios to help candidates find jobs. 

• Led project areas of onboarding, benefits, and employee engagement which resulted in 4 roadmaps, a New Hire Orientation guideline, a revised onboarding brochure, an engagement events proposal, and HR framework report
• Improved overall internship experience for 72% of interns by directing employee engagement efforts for 75 interns, including implementing virtual coffee chat program and introducing icebreakers at weekly company-wide meetings
• Created and analyzed company’s first engagement surveys, presented results at company-wide meetings and to CEO
• Designed training curriculum for company’s Campus Ambassador Program for 100+ college ambassadors

Human Resources Intern

University of Georgia - Psychology Department

• Directed and designed experimental study of 500 participants by producing an online survey on Qualtrics, conducting literature reviews, reading 30+ research articles, preparing online documents according to scientific protocol, organizing data in Excel, and analyzing results on SAS
• Wrote an undergraduate research thesis paper and co-wrote a paper for publication on the topic of daily justifications for indulgence
• Administered numerous other experimental studies, coded qualitative data, and transcribed audio files. 
• Counseled adults and couples in the local community Athens to quit smoking during 4 week Beat the Pack program with UGA's College of Pharmacy

Research Assistant - Motivation and Behavior Lab

• Conducted qualitative research and archival analysis for 100 hours in Summer 2018 on 100+ sources on spaceflight multiteam systems at NASA for Project FUSION, funded by $1 million grant from NASA  
• Co-authored a published research article in Frontiers in Psychology Journal (link attached) and wrote dozens of critical incident reports 
• Presented at 3 research conferences: CURO (Center for Undergraduate Research Opportunities) hosted by the University of Georgia, UGA Psi Chi (International Society in Psychology), and SPSS (Society of Southeastern Social Psychologists) in Tennessee.

Research Assistant - Leadership, Innovation, Networks, and Collaboration (LINC) Lab 

Easyship

Easyship is a global e-commerce shipping platform that serves over 100,000 businesses. 

• Managed full-cycle recruiting for 6 different departments (Business Development, Software Engineering, Marketing, Operations, Sales, and Human Resources) across several offices in the US and APAC
• Evaluated 500+ applications, resumes, and portfolios, utilized online applicant tracking system (Recruitee) to organize talent pipeline, posted job descriptions on website and job portals (LinkedIn, Indeed, and ZipRecruiter)
• Headhunted for active and passive talent on LinkedIn using Boolean search strings, messaged potential candidates to determine if they fit qualifications of open roles and to set up interviews 
• Partnered with hiring managers to coordinate and schedule 100+ virtual and on-site interviews with candidates, communicated with candidates in a timely manner to ensure positive candidate experiences
• Sourced, screened, onboarded, and trained for internship positions for the summer and upcoming semester

Hey there! I’m Sarena - a writer, LinkedIn Speaker and Coach, and recruiter-turned-employer branding specialist. 

𝐌𝐲 𝐬𝐭𝐨𝐫𝐲: 
🔹 I’ve always enjoyed writing and love sharing stories from my life and career tips on LinkedIn! 
🔹 I didn't know what I wanted to do...so I majored in Psychology and Sociology in college, found my way into University Recruiting, and then pivoted into Employer Branding

𝐖𝐡𝐚𝐭 𝐈'𝐦 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐮𝐩 𝐭𝐨: 
🌷 My passion is helping young professionals thrive in their careers and beyond. This includes providing corporate stories and personal lessons in my weekly newsletter, "9 to Thrive", and coaching beginner content creators to grow their brand on LinkedIn.

𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐝𝐨𝐧𝐞: 
✔️ Grown from 400 - 16k followers in 1 year of posting on LinkedIn
✔️ Guest spoke at 9+ conferences/meetings and 9+ podcasts/live shows by invitation
✔️ Worked with 100’s of students & young professionals all over the world to build their personal brands and land roles

𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐰𝐨𝐫𝐤: 
🍱 I'm a huge foodie and part of the Yelp Elite! 
🌎 I love traveling locally and internationally - 8 countries down and counting!
💪🏻 I’m probably listening to a business or faith-based podcast, weightlifting, or journaling! 

💬 For brand partnerships and speaking engagements, please email hello@sarenatseng.com.

*Please note that all statements are my own and not representative of past or present employers.

👉 Follow along for tips & tricks on recruitment and content creation!

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sarena Tseng's Linkedin Analytics

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What is Sarena talking about?

Want to drive more opportunities from LinkedIn?

Sarena Tseng's Linkedin Analytics