Autodesk

Head of Content Marketing (APAC, Japan + India)

Hexagon PPM

•	Collaborate with regional and global marketing peers, product marketing and sales to develop content strategy and thought leadership programs for the APAC region: AU/NZ, SEA + Korea & Japan
•	Develop persona-based messaging and marketing tactics for effective lead generation
•	Actualized an integrated regional brand campaign that has now been adopted across the globe. APAC results within 3 months as follows:
• $2.1M in new opportunity pipeline (ICP logos) – MGO with an approx. investment of $100-$150K 
• 22 million in Marketing Influenced revenue for Q1 2021. – MIO
• 90+ net new companies added to CRM 
• 490% increase in lead capturing  
• Reduced cost per lead by 85% on LinkedIn

Regional Content Marketing Manager (APAC)

Schneider Electric

•	Responsible for translating complex information into clear and concise copy for brochures, blogs, social posts and various other assets. 
•	A member of the Global Marketing creative team that sets the creative direction and strategy for Schneider Electric’s offerings across various regions.
•	Developed and won the creative strategy pitch for the worldwide consumer campaign. (Beating 4 internal studios around the globe and BETC, France).
•	Developed the creative strategy and execution for Clipsal AU/NZ.

Senior Copywriter

Naga DDB Malaysia

•	Partner to the Creative Group Head for the Panasonic account. 
•	Developed creative strategies and executed integrated media campaigns for the entire Panasonic range of beauty, kitchen and home appliances.
•	Tasked with a client-facing role to pitch ideas and strategies to both junior and senior clients.

Ripple Effect Group Asia Pacific

• Tasked with developing the social media strategy and identifying key target markets for this  tourism client.
• Developed content strategy and all content for the website as well as social media channels.
• Connected with travel bloggers and 3rd party travel providers for further content contribution as well as site and social media promotion. 
• Launched all social channels. Secured 200+ likes within the 1st week of Facebook page launch.

Social Media Manager

Leo Burnett

• Developed creative strategies and executed integrated media campaigns in 5 markets across South East Asia for Dutch Lady.
• Traveled extensively across South East Asia to gain consumer insights for both regional and country specific business needs for the Dutch Lady brand.
• Promoted to Senior Copywriter and led a team in developing digital and in-store communications for Nestlé Bliss.

BBDO / Proximity Malaysia

• Hand picked to join a small team that specializes in creating cutting-edge digital advertising.
• Responsible for setting the strategies and creative direction for all online content and social media campaigns undertaken by MINI, Tesco, ASTRO TV as well as Johnson’s & Johnson’s.
• Produced social media campaigns that won industry awards for effectiveness
• Tasked with a client-facing role to represent the creative team during meetings and presentations.

Copywriter

Young & Rubicam

• Expanded body of work to include above-the-line projects for OCBC Bank and Caltex.
• Was privileged to learn from and work with industry-awarded thinkers.

Freelance Copywriter

OgilvyOne Worldwide

•	Joined Ogilvy as a writer in its Customer Relationship Marketing arm, OgilvyOne. 
•	Produced work that ranged from electronic direct mailers and interactive websites to above-the-line projects such as print ads and radio.  
•	Acquired a sound understanding of Customer Relationship Marketing through active participation in strategy meetings with planners and account management team.  
•	Involved in producing award-winning work and setting the creative direction on projects for:
- MILO
- Maxis Telecommunications
- Guinness
- Heineken

PVM Communications

• Tasked with producing online editorials for the Malaysian Industrial Development Authority (MIDA) website. 

• Learnt the basics of writing and developed a better understanding of the corporate world.

Writer

With a career spanning almost 20 years, Sasha Menon has developed and crafted world-class, integrated work for clients such as Nestlé, Johnson's & Johnson's, Guinness, MINI and Dutch Lady South East Asia. In 2017 she left consumer advertising to embark on a new journey in B2B marketing. Since then, she has been instrumental in setting the global creative and content strategy for key players in the tech and engineering industry.

Ever-inquisitive and with a keen eye on human behavior, Sasha undertakes every project with tireless energy, a strategic mind, and an exploratory perspective. Her proactive, solutions-focused approach showcases a strong conceptual ability and skill in building trusted relationships with all stakeholders.

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