Mindset Consulting

Main achievements:
- Developing and implementing PR-strategies for US and Europe-based Hi-Tech companies and Startups
- Aligning PR strategies with overall clients' business goals and brand policy
- Providing brands with complex PR coverage (media, podcasts, events)
- Publications in business and industrial media

Public Relations Manager

Brother Industries, Ltd.

Main achievements: 
- Devised and implemented working communications and marketing strategy for the company 
- Defined and achieved KPIs for the results evaluation 
- Optimized marketing budget and increased the number of leads
- Raised brand awareness
- Added new marketing channels
- Developed the team, made it effective and happy

Main responsibilities:
- Managing all the marketing activities for Brother Russia (developing marketing strategy, budgeting, overall control of the department and contractors’ performance)
- Keeping to global KPIs, adaptation of global content and policies to the local environment
- Leading the marketing team (adverting, social, PR, website, content, POS, events)
- Mentoring, facilitating, and encouraging the development of the team
- Marketing budget planning
- Control over external providers (agencies)
- Supporting the product management team, sales, and technical support departments

Head of Marketing Communications

X-Project Advertising Studio

Main achievements:
- Made the marketing department profitable
- Introduced new services for the customers
- Developed the marketing team

Main responsibilities:
-	Development of online-marketing strategies for various industries
-	Ongoing control of marketing campaigns, SEM, SME and SEO campaigns
-	Principal clients account management
-	Automatic online marketing and analytic systems development and implementation control
-	Marketing profit/expenses management
-	Brand and reputation management
-	Providing in-house consulting for sales department
-	Team management and development of the team staff
-	Speaking at the conferences

Head of Marketing

Alfa-Bank

Main achievements:
Created engaging high quality texts for one of the leading Russian bank institutions

Main responsibilities:
- Interviewing chief executives
- Writing an annual year bank report based on the interviews
- Editing of the social report

Business Journalist

Directiv

Main achievements:

- Creating a marketing department in the agency from scratch
- Introducing new services for the customers
- Adding analytics to the agency portfolio

Main responsibilities:
- Coordination of works within the Department, control over the results of the department performance 
- Managing customers' marketing /advertising budgets
- SEO and SEM campaigns planning and control
- Ongoing campaigns analysis aimed at raising conversion and ROI
- Setting tasks to developers, copywriters, SEO specialists

Head of Digital Marketing

Main achievements:
- Developed the copywriting team in the agency
- Made the department profitable

Main responsibilities:
- Copywriting
- Setting tasks for copywriters
- Content plans development
- Working with reputation

Head of Copywriting and Digital Manager

Deloitte

Main achievements:
- Created the first general marketing leaflet for the local office
- Increased the number of useful marketing brochures in the company

Main responsibilities:
- Copywriting (Articles, Brochures, Slogans, Internal and External Campaigns)
- Preparing in Russian and translating into English daily news review
- Localization of global marketing brochures
- Editing news bulletins and marketing brochures
- Working with corporate website and mailout
- Helping the PR department with the articles

Copywriter/ Editing Supervisor

I am an experienced PR and communications, digital and offline marketing manager with hands-on experience and project management skills. Based in Israel I consult US, Israeli and European companies on the best ways to become visible. 

I successfully led marketing activities for several multinational companies and marketing agencies and organized effective external communication and multichannel marketing from scratch. I managed communications and marketing teams and improved ROMI with a proper marketing strategy and its implementation.

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Sasha Karagaeva

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Sasha Karagaeva

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