Saulat Zaman's Linkedin Analytics

If you‘re a marketing or sales professional like myself, writing a LinkedIn summary is especially hard. You’re not targeting recruiters and hiring managers; you're appealing to potential clients and buyers. To catch their attention, you need to be a little more flashy with your expertise. I also realized that potential clients aren’t just looking for someone with a shiny, perfect track record — they’re looking for a bigger story, a solution to their problem, and a relationship they can trust.