Richie AI

•	Partner Analysis and Negotiation: Analyzed potential partners to assess their strategic fit.
•	Growth Strategy: Executed strategies for audience identification, lead generation and management, negotiations, and global sales to foster growth and ensure sustainability.
•	Strategic Planning: Formulated and fine-tuned B2B marketing and sales strategies, with a focus on social media marketing, content marketing, and strategic collaborations.

Marketing and Sales

LG Electronics

•	Market Analysis: Conducted analysis to identify new opportunities for Brand Zone (BZ) placement and negotiated with major distributors for the design, marketing, and placement of new BZs and Point of Sale Materials (POSM) in their chain stores. 
•	Planning and Budgeting: Allocated and coordinated the budget with LG Electronics HQ. 
•	Financial Forecasting: Prepared financial forecasts for sales in new and existing locations and conducted post-installation financial analysis to assess the impact of BZ installations on sales revenue. 
•	Project Management: Managed the life cycle of BZ/POSM production, from budgeting to financial negotiations. 
•	Performance Achievement: Exceeded the targets for POSM by 300% and BZ placement by 170%. 
•	Market Management: Oversaw operations in six markets: Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkmenistan, and Mongolia.

In-Store Marketing

Herbalife Nutrition

•	Product Launch: Coordinated launch of new products including BAFs, cosmetics, collaterals, apparel, and branded items. Prepared financial forecasts, tracked sales analytics, managed logistics, and prepared promotional and communication materials for distributors. 
•	Financial Analysis for Promotion Management
•	Budgeting: Prepared and tracked budgets, coordinated budget allocations, and made necessary adjustments in pricing. 
•	Vendor Management: Selected vendors, prepared bidding documentation, communicated with vendors, budgeted expenses,. 
•	Digital Management: Managed the digital presence of the brand, including website, SEO, and social media marketing. 
•	Brand Management: Updated collaterals to align with brand standards and country portfolio 
•	Market Management: Managed operations in three markets: Kazakhstan, Kyrgyzstan, and Uzbekistan.

Marketing

D4U courier services

•	Financial Due Diligence: Performed detailed financial analysis, and conducted market research to identify prospective partners in large marketplaces, e-commerce, retail, food delivery, and financial sectors.
•	International Market Management: Managed relationships in multiple international markets including Kazakhstan, Vietnam, Ukraine, Romania, and the UAE.

Business Development 

Holiday Inn

•	Contract Negotiation: Successfully negotiated terms with global head offices of large companies, communicated effectively, and signed contracts on a global level. 
•	Financial Rate Negotiation: Negotiated the room rates with global offices and rate increases during currency fluctuations to ensure financial stability and profitability. 
•	Marketing Promotions: Prepared and optimized marketing promotions.
•	Social Media Marketing: Launched and managed social media pages for the hotel, enhancing its online presence and contributing to its financial success. Managed online content about the hotel, web analytics, and all hotel reviews and questions, improving the hotel's online reputation.  
•	Marketing Materials: Created digital and printed collaterals, brochures, banners, posters, and flyers for hotel promotions. 
•	Event Management: Assisted in the management of hotel events and acted as a translator in meetings to facilitate communication and negotiations.

Sales & Marketing

George Washington University

•	Assisted Professor in data research and graded assignments of the graduate students taking a Quantitative Applications class at the Business School.

Graduate Teaching Assistant

Modus Hotels

•	Social Media, Online Presence: Managed hotel web analytics and reviews to optimize online presence and profitability. 
•	Event Management: Contributed effectively to the organization of the hotel’s events for VIP clients. 
•	Negotiations: Negotiated financially advantageous trade-offs with local businesses to enhance the hotel's value proposition. 
•	Brand Awareness: Developed collaterals, posters, and flyers, and created hotel presentations to attract potential clients. 
•	Designed surveys, analyzed the findings, and underwent training across all hotel departments to understand the implications of each function.

Sales and Marketing

UIB - Groupe Société Générale

•	Financial Data Research. Performed in-depth data research (including P&L, cash flows, and balance sheets) and prepared succinct financial memos and company profiles.
•	Facilitated financial discussions in meetings by providing interpretation services and translated financial memos to ensure accurate and clear communication.

Assistant and Interpreter to CEO

Embassy of the Islamic Republic of Pakistan

•	Efficiently aided in the coordination of meetings, conferences, and other Embassy events, and managed event logistics in collaboration with the Foreign Ministry.
•	Provided translation support to the Ambassador, Consul, Counselor for Cultural Affairs, and Consular Attaché.
•	Served as an interpreter during the Ambassador's meetings with high-ranking government officials.

Interpreter and Assistant to the Ambassador of Pakistan

Kazakh Ablai Khan University of International Relations and World Languages

•	Provided instruction in English language and English-Russian translation.

English Language Instructor

Passionate about exploring new possibilities and opportunities in the fintech industry, and I enjoy networking and learning from other professionals and experts in this field. I am always looking for marketing educational opportunities that can help me expand my knowledge and skills, and stay updated on the latest trends and best practices. My goal is to deliver value and innovation to our clients and partners, and to contribute to the advancement and transformation of the fintech sector.

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Saule Ibrayeva's Linkedin Analytics

Saule Ibrayeva

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Saule Ibrayeva

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Saule Ibrayeva's Linkedin Analytics