ASM Group of Institutes

Head of Digital Marketing

NextGenInnov8

InnoServ Digital

InnoServ Digital is a ROI-Driven Digital Marketing Agency and we specialize in the following verticals:

👉 Authorized Car Dealerships of Lexus, Mercedes Benz, Audi, Volvo, JLR, Honda, Jeep, Volkswagen, Skoda, Hyundai and more.

👉 Healthcare: Reputed 2000+ bedded Super Specialty Hospitals to Eyecare Clinics to Home Healthcare Services and more.

👉 IT: Small and Midsize IT Businesses

👉 Education: 100+ leading Universities, Institutions and Schools across India

Associate Vice President

Business Head

Senior Business Manager

FMA Digital (Digital Marketing Agency for Technology & Education brands)

Headed digital marketing & B2B consulting practice at FMA Digital, part of InnoServ Group of Companies. We're trusted by 250+ leading brands in Technology, Corporate and Education in India for their year-long branding and marketing campaigns.

Corporate NFT Community

You're invited to be a part of our mission to build world's largest Corporate NFT Community, connecting NFT Artists, NFT Collectors, Blockchain Developers with leading Corporates, Brands and Web 3.0 Investors.

Building Corporate NFT Community 

Adoption of Social Media in Academia (ASMA)

Responsible for Outreach, Portal, and Research for ASMA India (a unique Research Initiative by FMA Digital).

Project Manager - ASMA

Clarito Digital

This was my independent stint as an entrepreneur. 

Clarito Digital was a boutique digital marketing agency which helped businesses generate online leads, engagement and sales using a combination of tools like SEO, Email Marketing, Social Media Marketing, Content Marketing, Conversion Rate Optimization (CRO) and Website Redesign.

Catered to B2B & B2C clients mostly from Software Technology, Manufacturing, E-Commerce, International Dance & Music spaces.

* Drove $150,000 online sales within a fortnight using email marketing and automation campaigns.
* Generated 2000 leads in 6 months using UX and conversion rate optimization strategies.
* Established a marketing system for webinars, which has become #1 ways of lead generation and client engagement.
* Worked with SME clients into software, management consulting, manufacturing, e-commerce and more.

Founder and CEO

Faronics Corporation

Marketing professional with many hats.
--

Within 6 months of joining, I was given additional responsibility of website revamp, blog strategy & performance, SEO, marketing collateral, agency coordination, liaising with international teams based in Canada, USA, Singapore, and the UK, and more. 

* EMAIL MARKETING: Managing lifecycle mailers, Segmentation campaigns, product update mailers, etc. Creating and designing email templates and finalizing content to increase CTR. Monitoring campaign progress and taking actions to meet campaign objectives.

* WEBSITE REDESIGN: Involved in enhancing the website in terms of design, navigation, content, CTAs to drive conversions. Created a Partner Portal for the company from scratch.

* BLOG STRATEGY: Creating and aligning blog strategy with marketing objectives while reviewing,  editing and publishing the blog articles.

* SEO: Involved in optimizing on page elements like title, meta description, keywords, content, anchor text on links and others. Working with developers to optimize website loading time.

* MARKETING COLLATERAL: Creating and publishing case studies, product and marketing brochures, press releases and many others. 

* AGENCY COORDINATION: Closely interacting with, and managing content writing and PR agencies based out of US.

* Regularly liaising with international teams based in Canada, USA, Singapore and the UK. 

* TEAM MANAGEMENT: Currently managing design and development team of 5 people. On a project to project basis, been collaborating with and managing teams in Sales, MIS, Logistics, Events, Data Mining, etc.

* Hands-on experience on: Act-On Marketing Automation Software, Wordpress CMS, CrazyEgg Heat mapping tool, Google Analytics and Salesforce CRM.

Email Marketing Specialist

Mithi Software Technologies Pvt Ltd

Hired to establish digital marketing channel in terms of website revamp, blog, social media marketing, SEO, email marketing, Google Analytics and more. Managed a team of 3 people including a website developer and 2 designer. 

* WEBSITE REDESIGN: Completely restructured the website, flow and content with a focus on Call-To-Actions to drive more conversions in terms of online leads, downloads, signups, etc.

* EMAIL MARKETING: Re-aligned Email marketing which enhanced yield of marketing mailers by ideating/ creating mailer content, analyzing metrics and modifying mailers.

* SEO: Improved Page Ranking of Mithi's website via On page and Off page optimization techniques. Finalised key words and key word phrases related to Mithi using Google Keyword Tool. Included anchor text of links within content of website articles and Mithi Blog on Wordpress to improve backlinking.

* SOCIAL MEDIA: Identified new social networking platforms to help enhance Social Media Optimization (SMO) and Engagement. Established Mithi’s online presence on social networking platforms like SlideShare, YouTube, LinkedIn, FaceBook, Twitter, Google Plus, Pinterest.

* MARKETING COLLATERAL: Contributed to Marketing Communications at Mithi, in terms of creating content and overseeing design of marketing collateral, case studies, presentations, etc. Created action plan for refining and developing content in terms of articles, presentations, videos.

* Activated Web analytics and SEO tools like Google Analytics and Google Keyword Tool. Monitored traffic trends and took measures to improve website traffic and conversion.

Web Sales Manager

Resume Factor

* Set up processes from scratch for Customer Care, Training, Customer Coordination, Quality etc to ensure steady-state operations.

* Worked as Single Point of Contact (SPOC) with the corporate client for the 3 years. Responsible for providing prompt and quality services leading to better customer satisfaction. Consistently maintained the weekly CSAT score above 80% for over 4 months.

* Escalation Management: Engaged with customers to address their queries promptly and effectively.

* Conducted intensive induction programs and trained new joinees till handover.

* Drove initiatives that improved productivity and increased motivation of teams.

Customer Care and Operations Manager

* Sales and Marketing for prospects from junior to top management levels.

* Part of the core team that created new product offerings such as comprehensive Interview Training Modules, Cover Letters, Company Profiles, Top Management Profiles, etc besides Resumes.

* Marketed products offerings through different channels like Print Media, Events, Cold Calls, Referrals, face to face meetings, etc

* Created print advertisement copies and coordinated with Ad Agencies for posting print ads and classifieds. 

* Drove initiatives that improved productivity and increased motivation of teams.

Asst. Marketing Manager

Associate Vice President | Creative Problem Solver | Content Marketing Leader | B2B Marketing Expert | IIM Indore

A versatile Digital Marketing Leader with 13+ years in Enterprise B2B space across reputed Software Companies and Agencies. Demonstrated leadership skills through diverse roles in sales, digital marketing, client delivery, and team management. Executive Program graduate from IIM Indore, leveraging entrepreneurial spirit and proven success for impactful business growth.

☎️ Connect with me at +91 98230 54224 to chat about growing your B2B business, emerging tech, books or just superheros. 

Expertise: Enterprise B2B Sales & Marketing | Account Based Marketing (ABM) | Higher Education Marketing | Digital Marketing | Content Marketing | Email Marketing | Conversion Rate Optimization (CRO) | Copywriting

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