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Saurabh Parmar

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As a marketer, I must start with my USP & you can let me know if you found a connect πŸ˜„ ✨ I am a fractional CMO whose forte is helping connect the dots between Business, Brand, and Digital Media. This extends from business strategy to brand positioning to growth hacking tools or PLG. 1. I have run two businesses: a tech startup that was acquired (Cupidly) and an award-winning boutique marketing agency πŸ† (Brandlogist). πŸš€ 2. Creative with an analytical bent of mind. Two of my campaigns where I did the strategy and/or creative - have won awards πŸ† (Gold-Airtel, Silver-Zee) 🎨 3. I am quite at home with both marketing and business strategy and have a very practical execution-oriented knowledge of growth marketing- landing page optimization, CRM, content and automation etc. πŸ”§ I can also assist with creative strategy and social media, and frame a GTM (go-to-market) strategy or lead generation approach. πŸ’‘ Currently exploring PLG and how to improve marketing with AI technologies. πŸš€ 4. I have worked with a diverse range of businesses over the last 15+ years, including both B2C and B2B companies across various sectors. I have collaborated with large legacy brands, thriving tech startups, and businesses in different markets such as India, Southeast Asia etc.🌍 Additionally, my experience as a digital nomad across Southeast Asia and parts of Europe for 3 plus years has allowed me to gain valuable insights. ✈️ 5.I am quite comfortable with training and mentoring teams and have done so at various roles throughout my career. I do provide guidance to growth-stage start-ups to help them scale their leadership. πŸ’Ό While training & and mentoring can move from a 100 feet πŸ” to a 10 feet πŸ” level fairly quickly. 6. Besides being a practitioner I have been a visiting faculty plus corporate trainer for 10-plus years having taught at institutions such as IIMC Delhi, XIC, and ISB Hyderabad. πŸŽ“ Have also conducted corporate workshops for Organizations like HCL, IFFCO, UNICEF, and Microsoft APAC; plus workshops for central and state government agencies in India. πŸ‘₯ _ _ _ _ _ _ _ Finally, I do not believe in a rigid structure or bound by a fixed 5 or 10-point methodology. Businesses are unique not just in what they do but where they are in their journey.πŸ’ͺ My goal is to use my skills to deliver business and marketing solutions in the most efficient way.πŸ’‘ Let’s connect and explore interesting possibilities for your business! 🀝

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