Sav Pushparajah's Linkedin Analytics

A great role. With great founders. Designing for the future. Redefining a category with AI at its core.

This is the kind of simulation we’re used to. But AI is bringing simulation to every aspect of life. Hear me out. I played St. Andrews Old Course on a simulator at a mate’s place. Shot 18 over (ish). In real life? At least 36 over. The sim isn’t perfect, but it helped me take more shots with immediate feedback, which can only improve my game (I hope!). Race, flight and golf sims have existed for a long time, but I think that with AI simulation is going to become part of everyday personal and business life. For my last two posts, I used Artificial Societies to simulate LinkedIn engagement before hitting publish. The accuracy? Not bad: Post 1 – Prediction: 41 reactions (low: 27, high: 63) → Actual: 33 Post 2 – Prediction: 78 reactions (low: 53, high: 113) → Actual: 64 Like the golf sim, it tells me I’m better than I really am, but it’s actually pretty useful. Got me thinking - this could apply everywhere: 1/ Big customer meeting? Simulate your deck and presentation, before the big day. 2/ Sending an email or text? Don’t guess - sim before send. 3/ Need to have a tough conversation? Sim before speaking! Most of us are currently at Level 1 - AI that helps you write better, research faster, and improve efficiency. But Level 2 is coming. And when it does, AI will simulate outcomes, so when it’s game time, you tee off like a champ.

Fitting to be nominated in three categories we obsess about daily. Congrats to Kate, Fiona, Rami and the rest of the finalists.

Don't guess. Don't endlessly debate. Just run a test and let the market decide.

Make Celebrations Great Again.

Real stories. Real companies. Really good inspiration. Get on it - Fun Fact Friday.

My favourite crowdfunding platform, Birchal, helped my favourite fried chicken spot, Belles Hot Chicken, raise some money. But food experts tell me Belles won’t open in Queensland - apparently, fried chicken doesn’t sell as well in warmer climates? Is this true? If so, I’m devastated - I eat 2 out of 3 meals there when I’m in Melbourne / Sydney. Time for my favourite market testing company, Heatseeker, to step in and debunk this?!?

The future of sales isn’t cringy. It’s creepy. Not weird creepy like me running in a hoodie through a cyclone. Smart creepy - like Netflix recommending you the perfect show. You can now have hundreds of agents monitoring signals important to your business. Who just got funding. Who’s hiring a marketer. Who’s been lurking on your pricing page at 2 AM. Instead of spamming 1,000 people, it whispers: "Talk to these 20. Right now. Here’s what to say." 1/ Less guessing, more timing 2/ Less noise, more precision 3/ Less “Hope this finds you well,” more “I know what you need” Don’t get me wrong - I still think it’s a numbers game. But the teams who engineer their GTM the right way? They’ll get more meetings with fewer reach outs - hitting buyers before they even realise they’re ready.

I knew Perplexity was accurate. I just didn't know it was this accurate. Heatseeker

I’ve been quiet about AI because been searching for real value, beyond pictures of me driving for Ferrari. Here it is. If you run a Sales-Led Growth motion, you’ll find this valuable. At Heatseeker, we’re engineering a GTM machine for Sales-Led Growth, something we all know is essential. Put simply, three people functioning like we’re thirty. Here’s the uncut version of what we’re doing: 1/ YouTube (this bit is early): Get on stage (or podcasts or use past key notes), speak, record, upload to YouTube, then use Gumloop to transcribe and make into a blog. 2/ Content Research: Use Perplexity for deep research (free), but double-check results as every now and then (not often) it makes wild assumptions. I haven't tried OpenAI deep research because I was being "cost conscious". 3/ Ad Experiments: Run a few ad experiments on Linkedin using Heatseeker to find messaging that works best. 4/ Content Optimisation: Take the research output and Heatseeks and feed it into Surfer.ai to create highly structured, SEO optimised content. It even tells you key word difficulty and traffic. 5/ Publishing: Upload the optimised content to Webflow. I’m looking to automate this, but I haven’t sorted it yet. If you use Wordpress, surfer integrates directly. 6/ Short-Form Content: Use a OpenAI GPT trained in your voice to repurpose long-form Webflow content into LinkedIn posts. 7/ Email Marketing: Use another GPT to draft an engaging weekly email linking back to long-form content. We use HubSpot for email marketing (expensive but great). 8/ Signal Collection: Track paid ad engagements, LinkedIn organic engagement, long-form content reads, website visits, lead magnet activity and more in Common Room. 9/ Outbound Engagement: Use PhantomBuster (or similar) to connect on LinkedIn with the right people engaging with your content in Common Room. 10/ Personalised Outreach: Experiment with Gumloop to craft better, more personalised connection requests (yet to try this, coming soon). 11/ Automated Prospecting: Use Common Room to identify ideal personas in specific companies, based on those hitting your digital channels. 12/ Outbound Sequences: Automatically sequence the right prospects from Common Room into HubSpot. Human-in-the-loop is key if you're sales-driven. You want to hit the right prospects with the right plays. For example, if the prospect is senior, a more personalised approach might be necessary. It’s not fully automated, but tools like Gumloop, Lindy, and Zapier will not only help connect, but also enrich every step - while ensuring the human touch happens at the right moment, with the right information. Even if you do this manually, one person can function like a ten-person team. The result? Way more high intent customers in your pipe. Way less time wasted. Way better revenue growth. If you’re working on something similar, hit me up. Show me what you’re doing, what we should do differently or better. Let’s grow together. Back to building.

"Date your daughter." Sounds strange, but hear me out. I read this blog once, before I had kids. I can't remember the guy's name, but the story stuck with me forever. Every month, he’d take his daughter on a “date.” He’d find out what restaurant she liked. Open the car door. Open the restaurant door. Help her get seated. Pick up the cheque without her seeing. All the old-school things he wanted her to expect when she started dating. Ever since my daughter was born, every Valentine’s Day, I’ve been buying her (and my wife, of course) a rose and a box of chocolates. When my son was born, I did the same for him. It's honestly the best $17 per person you can spend. My daughter and son see how they should be treated - and how they should treat their partners. Now that they’re a bit older, I encourage them to give the chocolates to friends they adore. It's a tiny gesture, but I'm sure there's a big life lesson somewhere in there. Kids (mine at least) don't learn from me telling them. They learn from me showing them. Happy Valentine’s Day. 💙

This International Women’s Day, I’m celebrating my mum. She’s an incredibly strong woman - one who always stood up for herself. She grew up in Sri Lanka, lost her father at just 11, and from that moment, took life into her own hands. She carved her own path. Dropped out of school, left Sri Lanka, moved to India, and studied singing. Eventually, she returned, married my dad, and went on to live in Africa, Oberon, Adelaide, Melbourne. What amazes me most? While everyone told her to “get in line” like a good Sri Lankan girl, she couldn’t care less. Wanted to leave Africa? She made it happen - with her brother’s help. Wanted to leave Oberon (at the time, a bit racist). She made that happen too. People told her to be a good housewife, take care of the kids, and support my dad. But my dad didn’t earn enough to support her real addictions: charity and travel. So, she found a way. Got a full-time job at a factory. Raised my sister and me. Supported my dad. And earned enough to fund her travels. Sometimes, she’d leave for India for a month, freeze a month’s worth of food, and go traveling and help people over there. Even at the age of 72, she single-handedly went back to Sri Lanka and revived her coconut estate that was destroyed during the war. Now? She spends a lot of time in Sri Lanka helping the less fortunate (no one knows, as she is super humble). She definitely doesn’t have all the money in the world. But however much she has, that’s exactly how it’ll be spent. Talk about someone with high agency - this lady has it. What a freaking legend. This is a pic she sent me this morning (she is the one in green). Good on you Ammah - what an example. As she says, you only have one life.

A friend of mine, Sri Lankan, decent looking dude, successful—put his profile on Tinder. No matches. Crickets. Then, as an experiment, he changed his name to something more South American sounding. Result: Flooded with interest. Same guy. Same photo. Same bio. Just a different name. The perfect experiment. He controlled all the variables. His hypothesis was that women liked South Americans because they are “cooler” (e.g., better dancers, better lovers). Whereas the first thing that comes to mind when you see a Sri Lankan name is cricket. Not as cool. Recently, I’ve noticed more people’s eyes light up when I say I was born in Sri Lanka, so I thought we were finally at an inflection point—where we’re “on trend”. More people I know have traveled to the island, experienced the culture, and heard of more successful businessmen and women of Sri Lankan origin. I was excited to tell him. Then I did a search on Google Trends - seems like interest is actually declining. Keep on going, Mr. Martinez.