Toledo Soap

Owner

Savanna Weber Marketing

Consulting small businesses on their marketing strategies in a variety of industries: non-profit, retail, beauty, professional services, health, and wellness. Businesses are utilizing my branding services, website development, social media strategy, and digital media strategy to grow their audience, professionalize their business, and reach their goals.

Owner, Marketing Manager

United Way of Defiance County

Managed marketing for the United Way of Defiance County. Through increased internet marketing, social media, communications, focused branding, we increased transparency of how we positively impacted Defiance County. Revenue and campaign donations increased the last 4 years after years of decline.

- Launched and managed a new community service center in Defiance called the Community Engagement Center (CEC). Through an online networking tool we have increased volunteer engagement and connected local individuals with need opportunities at our agencies, churches and schools.  We had over 500 registered volunteers and help coordinate a reported 1,000 hours of community service a year. We also know there are many other connections being made that are not reported. 

- I managed the Defiance Hot Air Balloon Festival at the Defiance County Airport four years in a row that raised about $20,000 each year. Around 5,000 people attended the event and the organic and limited paid social media marketing reach is over 200,000 people.

Marketing Director

Exceptional Motorcar

- 2014 Jan-Feb retail sales increased 114% and margin dollars 100% due to increased spending in third party online merchandising partners. 

- 2013 retail sales increased 32% and margin dollars 41% due to greater use of digital marketing including social media, craigslist, and increased spend in PPC campaigns I built and managed.

- Retail growth also attributed to increased inventory, a more attentive market pricing strategy.

- Led office into converting to paperless inventory management - tracking and records. I also managed the bank floor plan with which I created an Excel method that was more efficient and accurate. 

- Launched an updated website in 2013 and managed Google analytics data to support digital decisions.

Sales, Digital Marketing, Retail Analysis and Social Media

Factory Direct International

- Managed multi-million dollar relationships, sourcing headwear for many well known brands and retailers including American Eagle and Dillards. 

- Interacted daily with customers and overseas factory base, managing product development process from initial development, design, samples, price negotiations, adoption, and compliance to on-time shipping.

Associate Production Manager

Dick's Sporting Goods

Merchandise Training Program, Apparel Production Assistant and Assistant Buyer

I’m passionate about helping small businesses reach their target audience through branding and marketing strategy, and arming them with the tools and resources they need to meet their business goals.

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Savanna Weber's Linkedin Analytics

Savanna Weber

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Savanna Weber

Want to drive more opportunities from LinkedIn?

Savanna Weber's Linkedin Analytics