Vocalegal

From magic circle law firms to multinational corporates, some of the world’s most successful firms rely on Vocalegal for reliable, predictable, and exceptional language support services.

Our Mission: 
Provide quality translations with the fastest turnaround times to the legal and financial community leveraging advancements in artificial intelligence, machine translation and live collaboration technologies.

Services & Solutions:
Standard and certified document translations
Machine translation
Multilingual document review
Translation API (Human and Machine Translation)

Marketing and Brand Development

Premier Hotels & Resorts

Social Media: 
Social media management across multiple pages
Content creation and direction: Differentiated between social channels (FB, IG and Twitter) and business channels (LinkedIn)
Writing copy for various types of content
Social/Online community management (across all platforms and pages) 
Keeping track of all mentions and tags to engage with online user
Keeping track of any recommendations, queries or complaints

Paid Advertising: 
Platforms: Google Ads, Facebook Ads & Instagram Ads and LinkedIn
Involved in content development and copy writing for campaigns across all platforms
Budget optimization per platform/campaign
A/B testing (based on offering)
Audience segmentation and creation based on offering, location and platform
Google Ads: Search, Display & Video (remarketing)
Facebook & IG: Funnels built for various offerings based on campaign objective 
Facebook & IG: Lead generation based on offering (B2B/B2C)
LinkedIn: Lead generation (B2B)

Email Marketing/Mailers
Platform: TravelClick (Hospitality based)
B2C campaign creation, audience segmentation and implementation to all various B2C lists
B2B campaign creation, audience segmentation and implementation to all various B2B lists

Email marketing creation (TravelClick platform): 
Template layout creation, content creation for template, copy writing, link building (structuring and validating), usability testing, A/B testing (based on audience objective within B2B and B2C), audience segmentation and validation, workflow structure of email campaigns

Analytical Tools:
Google Analytics (UA & G4A)

Reporting:
Data Studio
TravelClick platform (for email marketing)
Google Sheets 

Search Engine Optimisation (SEO)
Working alongside SEO experts to get the desired outcome of SEO:
Desktop and mobile optimisation, keyword implementation where necessary based on research, improving structure of content, site speed, site size, link building and outbound linking

Lead Digital Marketing Strategist & Specialist

Brandesign Group (Pty) Ltd - The Brand Development Company

Digital Marketing PPC Specialist: 
Google Ads (Paid Media Ads & Search Engine Marketing), Facebook Ads and Instagram Ads, Analytics, Tag Manager, Search Console, Data Studio, HotJar and Search Engine Optimisation (SEO).

Digital Research: 
Trends in digital and traditional channels, digital tech and tools, digital platforms, digital landscapes of competition, website differentiation, functionality and performance, keyword and traffic analysis, and digital reporting.

Digital Marketing PPC Specialist and Digital Research Strategist

Digital Marketing Intern

Morgan's Coffee and Deli

Part Owner

Social Media Manager

Parklands College & Christopher Robin Pre-Primary

Head Coach

Private Tutor

The digital marketing environment is versatile and ever-changing which presents new challenges that can allow for digital strategies to be developed and implemented effectively. My interests are within the research, creation, development, and implementation of digital marketing strategies that will be effective and efficient in the long run. 

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