Steve Bassler's Linkedin Analytics

TRANSFORMING HOW MARKETERS ENAGAGE WITH CUSTOMERS Over the last 15 years, I have been fortunate to work on, drive and deliver marketing programs built from the ground up that have been mainstreamed into the core of how these businesses now generate demand, and demonstrate a clear return on marketing investment. I understand what it takes to create and deliver, at scale, value to the business in a timely manner. IMPLEMENTED FULL FUNNEL APPROACH TO DRIVE 20% GROWTH IN BOOKINGS Rebuilt the global paid media programs to shift from lead generation to pipleine and bookings generation leading to 20% YoY bookings growth from paid media with 15% less program spend. REVAMPED THE MARKETING OPERATIONS FUNCTION DELIVERING A PIPELINE ENGINE Partnering closely with marketing and sales, revamped the marketing operations function to enable marketing to reach and engage the right audience while providing sales more qualified leads resulting in consistent revenue goal attainment. UNCORKED THE FUNNEL DELIVERING MILLIONS IN NEW OPPORTUNITY Defined and delivered a globally scaled lead management program within nine months of arriving at STMicroelectronics which delivered thousands of new qualified leads resulting in $10M+ in new pipeline. ESTABLISHED THE FIRST ALWAYS ON MARKETING PROGRAMS FOR OFFICE 365 Successfully pitched the initial concept and funding for marketing automation/lead management in the Office division which led next to the execution where I defined the form strategy, persona definition, content strategy, messaging, funnel definitions, measurement and team alignment for the initial set of always-on marketing programs. CUSTOMER FIRST | FIRST RATE RESULTS Here are a few examples of how focus on the customer/buyer has delivered outstanding results: • Redirected the Hotmail engineering team to focus on improving metrics that customers cared about versus operational measures resulting in a 57% improvement in customer satisfaction • Anchored in customer research/input and insights, reshaped the office365.com B2B web site to align closer with the customer buyer journey. The new site was supporting over $500M in online revenue when completed. • When defining always on marketing programs, they are grounded in deep buyer research combined with built in experimentation to ensure outcomes can be optimized quickly. SKILLS SUMMARY : Team Leader | Full Funnel Marketing | Marketing Automation | Analytics | | Customer Insights | Collaboration | A/B Testing | Operations | Project & Process Management