Michelle Scannicchio's Linkedin Analytics

My career has been an exercise in calculated serendipity. Two years into a two-decade plus career chance and circumstance set me on a learning journey that I am blissfully still on today. When it comes to MarTech and the marketing channels it serves, if I haven't used it directly, I've product managed, measured it or led the operations around it. I am a critical thinker with a technical aptitude and an open mind, and these are the portable skills I bring to bear in every role I play. Core truths I lead by... • I believe intellectual bravery and psychological safety are key to innovation. No match was ever lit without some controlled friction. • I think the assembly line approach to marketing organizations is antiquated. Things move too fast to segregate the thinkers from the doers. Polymaths are the path forward. • A SMEs role is to know more than you. Do not penalize them for your learning curve. Even rocket science explained simply is still rocket science.