Eric S.'s Linkedin Analytics

As a seasoned Senior Product Marketing Manager, I excel in positioning products for market leadership and driving top-of-funnel strategies that lead to rapid adoption acceleration. My expertise in B2B product marketing and go-to-market execution is backed by a track record of boosting awareness, engagement, and growth. I'm recognized as a thought leader and subject matter expert, adept at interpreting voice of the product and market trends to deliver fresh ideas and insights to executive customer audiences. Currently, I am the driving force behind the Product Marketing team at Geotab, steering hardware and software products from launch planning to market share expansion in a fast-growing market. I spearhead GTM strategies that prioritize sales enablement and customer adoption, crafting multi-channel marketing campaigns with precise execution and measurement. My approach is detail-oriented and data-driven, ensuring campaign effectiveness and alignment with business objectives and cultural principles. My career showcases a history of contributing to hyper-growth environments, developing creative ambitions within winning teams, and enhancing skill learning for career development, particularly in emissions reduction. I thrive in crafting marketing programs and frameworks that reflect organizational excellence, leveraging product usage data and voice of customer insights to fine-tune campaign approaches and respond to industry trends. In previous roles, I have been instrumental in the successful go-to-market strategy and solution marketing for innovative companies like FleetCarma, enhancing growth marketing and product management. My capabilities extend to synthesizing and distilling complex information as a cross-functional leader, ensuring our marketing programs execution resonates across various teams and leaders. My commitment to creative problem-solving and customer and market research is unwavering, as is my dedication to impacting the Telematics and IoT product sectors. I'm on the lookout for challenging opportunities where I can apply my analytical and creative thinking skills to drive meaningful engagements and sustainable growth on a global scale. Let's connect and explore how my relevant experience can contribute to your organization's success.