Siobhan O'Donnell's Linkedin Analytics

I am a strategic and pragmatic Marketing Executive with extensive experience leading global, domestic and regional marketing functions for high-profile organizations. I harness segmentation and customer insights to develop impactful marketing strategies and campaigns for evolving channels. I’m highly adept at team building, alignment, motivation and activation to achieve aggressive goals. I’m also skilled at balancing long term vision with daily execution and am passionate about leveraging technology to enhance marketing efficiency, consistency, automation and customer experience. During my career, I have: • Managed teams of up to 20+ marketing professionals, effectively recruiting, training and developing talent for organizations ranging from nonprofits to $90 billion corporations. • Delivered marketing programs for up to 8,000+ retail locations dispersed across the U.S. • Consistently driven strong ROI for different segments, products and services, including Consumer, credit, Retail, Financial Services, Home Loans, Auto Loans and Insurance. • Built a strong digital background that includes pivoting companies toward digital and interactive visuals. • Developed specific creative strategy for diverse consumer segments at Bank of America, including Hispanic, Asian, Military and Disability audiences. My colleagues commend my ability to influence and impact organizations, as well as my strategic and business acumen. I’m best known for building and protecting company brands through innovative and data-driven marketing strategy, productive partnerships and impactful leadership.