Scott Franco's Linkedin Analytics

Hey there 👋 I'm Scott As a results-driven revenue marketer with a sales background, I love helping B2B companies drive sustainable growth. My professional journey has evolved from pure marketing to a broader focus on go-to-market and revenue functions. What excites me: - Helping B2B companies figure out how to grow sustainably - Demonstrating the value of hypothesis-driven experiments - Creating unity between GTM functions (sales, CS, marketing) - Rooting strategy and success measurement in data ...and just about any GTM, revenue, content, demand gen, marketing podcast you can find. (DM me your favs) So far I've had incredible, formative experiences spanning: - Account-based marketing - Demand generation - Performance marketing - Full funnel customer journey optimization Lately I've been gaining experience in GTM, Rev Ops, and Growth. And I'm LOVING it. Here's to wherever the journey takes me next! (Seriously, drop your podcast recs in my DMs - ty in advance)