Hi, I'm Scott.

4 years ago I launched Parameter after spending years in corporate ad world.

I realised how backward, slow, and old school most agencies were, so we do things differently.

I grow challenger Brands by breaking boundaries on Social Media.

Specialising in creative and strategic execution of:

- Social media strategy & account management
- Social-first content ideation & production
- End-to-end Paid Social campaign management
- Gifted and Paid Influencer collaborations

We ensure your brand not only stays relevant but becomes a leader in its space, and get results like this:

🚀 Orange Essentials (Paid Social): 3.94x ROAS, 114K impressions, £0.70 cost per visit
🚀 Nordic Bar (Social Content): 5.9M views, 180K interactions, +2.2K% followers
🚀 Miroma Group (Social Strategy): +143% followers, 6.99% engagement rate, 25K+ profile views
🚀 Finding Abraham Movie (Paid Social): 4.1M views, 23.5% completion rate, 8.1K visits
🚀 Selfridges & Co (Partnerships & Creative): 50M global media reach, 5M social impressions
🚀 adidas (Paid Social): 40.6x ROAS, £1.60 CPA
🚀 Reebok (Influencer Talent): 8.9M impressions, 80K+ interactions, featured in 'Culted'
🚀 Orange Essentials (Influencer Talent): 226K views, 11.5K+ interactions
🚀 Tasty Mates (Social Content): 310K views, 10.2K+ interactions

And the list goes on.

We're here for the innovators, the visionaries, and the rule-breakers.

For brands that want to redefine their categories, adapt faster, and take bigger risks.

If you're one of these, let's talk.

Send me a DM 📩

Paid Social is moving faster than any media in history...and it's f*cking mental

Here's what's changed over the years… 

In a short period of time we’ve gone from day-to-day human input to hardly even having to touch a campaign, and AI is only going to get better

So where does this leave us humans?

AI can optimise delivery, but it can't think strategically about brand positioning, cultural timing, or replace real life experience and interactions

The brands winning in 2026 won't be the ones letting AI run everything. They'll be the ones using AI as a tool while applying that lived experience and creative thinking on top

👋 I'm Scott Hircombe, co-founder of Parameter, The Social Agency for Brands Breaking Boundaries. I post regularly about all things Meta, TikTok, Paid Social, Content and eCom 🚀

Scott Hircombe

Parameter Marketing is a strategic digital marketing agency that connect businesses with their audiences.
 
Everything starts with who you are – what you do, how you do it, what makes you unique.

Once we’ve got to grips with your brand, we’ll get under the skin of your audience.

We’ll then work out what you need to say and how to make them sit up and take action. This is how we push the boundaries.

Feel free to drop me a message and let's connect!

I grow challenger brands by breaking boundaries on social media | Co-Founder @ Parameter Marketing

Relying too heavily on AI to run your ads is hindering your brand’s performance more than you realise 👀

There’s a whole generation of media buyers who have only ever known AI automation, with the likes of Performance Max, Advantage Plus, and Smart+ Campaigns making it easier than ever to deliver results with minimal effort

But it’s actually exposed those who know what they're doing, and those just copying prompts

Running ads 5 years ago required a real understanding as to why something actually performed beyond what the algorithm told us

This has been lost with campaign automation tools because AI is doing all the heavy lifting

Real strategy needs human judgement. It needs to understand and appreciate psychology, culture, and nuance that no prompt or AI tool can replicate… (at least not yet)

AI is not the competitive advantage, it’s in the real life experience of knowing when to use it, how to shape it, and when to ignore it completely

👋 I'm Scott Hircombe, co-founder of Parameter, The Social Agency for Brands Breaking Boundaries. I post regularly about all things Meta, TikTok, Paid Social, Content and eCom 🚀

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