Scott C. Konopasek's Linkedin Analytics

For over a decade I did every job in performance marketing: media strategy, ad buying, reporting and analytics, you name it, I did it. I consistently saw that my clients needed better analytics to prove/improve their results and free tools (platform and adserver reporting) weren't good enough. But, advanced analytics tools were too expensive for my clients and outputs like fractional credit weren't helpful for improving performance. Over 10 years I developed a new measurement system to overcome solve these problems. After validating my ideas with agency peers at a conference in 2019, I realized there were tons of marketers that were up against all the same challenges, so I started building on nights and weekends. A few times a week I still think I must be crazy for launching a startup. I built Mint Measure to be the tool I wish I had during my years as a performance marketer. Now, any brand can get insights to see what’s working, prove effectiveness, and spend smarter. I built Mint Measure to give marketers the 'hidden metrics' that make clients trust you more and blow their minds with consistent optimization. My goal is to help agency marketers: - drive change with creative thinking - accelerate improvement with better processes - change clients' minds with compelling stories >> Book an Intro Call Here: calendly.com/mintmeasure/intro-call >> Listen to out the Mint Measure Podcast on Spotify/Apple >> Learn more at MintMeasure.com