Scott Burleson's Linkedin Analytics

Product strategy is key to success & full of risk. Do your product managers have the skills to understand customers? Are you confident about your product pipeline? 𝗔 𝗳𝗶𝗿𝗺'𝘀 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 𝗮𝗿𝗺𝘆, 𝘄𝗲𝗹𝗹 𝘃𝗲𝗿𝘀𝗲𝗱 𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀. Let's connect on LinkedIn and get started. 🔎 𝗔𝗕𝗢𝗨𝗧 𝗠𝗘 Simultaneously curious, laid-back and aggressive. It somehow works. Prone to be obsessive about esoterica from European history to nutrition. My most recent hobby is making my own backpacking gear. Happily married with two girls. Fav movie="Almost Famous" 🎓 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 & 𝗞𝗡𝗢𝗪𝗟𝗘𝗗𝗚𝗘 I learned innovation by consuming the great works, finding the commonalities and differences, and then successfully applying the methods. For example, I created the product strategy for John Deere's 1-Series, resulting in a sales increase of 200%+ over the previous model. The most significant framework was the applied JTBD (jobs-to-be-done) method, Outcome-Driven Innovation, which I brought into Deere, where it became globally applied. This brought logic & predictability to product development. Later, I joined ODI's founder, Tony Ulwick, at his firm Strategyn to lead their training business as Director of the Strategyn Institute. Specific experience: 🔹Experienced trainer, coach & innovation practitioner 🔹Speaker on jobs-to-be-done 🔹Author of 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝘂𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗦𝘁𝗼𝗻𝗲: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy. Visit www.statueinthestone.com 🔹Executed 100+ Voice of the Customer projects 🔹Coached 100+ innovation and product development teams 🔹Taught 1000+ students in innovation, product development, ODI, & Voice of the Customer 💡 𝗠𝗬 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗣𝗛𝗜𝗟𝗢𝗦𝗢𝗣𝗛𝗬 Innovation is the ultimate holistic exercise. It combines the strategic and the tactical, the artistic with the analytical, and the ability to solve problems with the creation of customer experiences. Books and gurus can guide the path to competency, but to be an expert, a person must walk it for themselves. 🔵 𝗧𝗛𝗘 𝗔𝗜𝗠 𝗜𝗡𝗦𝗧𝗜𝗧𝗨𝗧𝗘 The AIM Institute provides Voice of the Customer (market research) training, software and coaching to enable firms to confidently pursue innovation. Visit www.AIMInstitute.com. 📧 𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘 Scott.Burleson@TheAIMInstitute.com or 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 Follow my posts: #𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗦𝘁𝘂𝗳𝗳𝗯𝘆𝗦𝗰𝗼𝘁𝘁𝗕