Salesforce

Principal Technical Architect

• Work directly with sales account executives and clients to design innovative solutions to generate positive business impact for Salesforce's enterprise clients.
• Deliver customized persona-driven demonstrations and technical presentations of the Salesforce technology stack to clients to visualize ideal experiences for target audience. 
• Develop a deep understanding and empathy around the challenges and dynamics each customer faces in order to recommend relevant solutions.
• Maintain functional expertise in the Salesforce for Marketing product portfolio through training, Salesforce certification exams, and familiarity with all new release features.

Principal Solution Engineer - Marketing Cloud

Lead Solution Engineer - Marketing Cloud

Senior Solution Engineer - Marketing Cloud

Michelin

• Deliver a category-leading experience for Michelin and BFGoodrich Tires consumers by offering relevant, personalized, and engaging messaging across email, display, social, web, and mobile channels, with a focus on fostering brand loyalty and advocacy. 
• Design data-driven programs and solutions utilizing 1st, 2nd, and 3rd party audience data to deliver highly targeted communication and offers to pre-defined consumer segments showing in-market behavior.
• Structure the holistic data ecosystem to reliably measure and report on the effectiveness of omni-channel digital interactions for lead generation and conversion in offline retail environments. KPIs include ROI%, Return on Ad Spend, Cost Per Lead, Conversion Rate, and Engagement Rate.
• Collaborate with brand media and digital agencies to monitor overall channel mix to find media spending efficiencies through suppression, frequency capping, triggered communication journeys, and make mid-campaign optimizations when possible.

Global Demand Generation & Insights Manager

•  Manage strategy and initiatives to effectively communicate the BFGoodrich Tires brand platform through all digital consumer touchpoints: social media, internet display, SEO and promoted search, email, eCRM, and BFGoodrichTires.com
•  Lead vendor selection of Marketing Automation solutions after developing key use cases and business requirements. Coordinate subsequent implementation of Salesforce.com Marketing Cloud to launch a new eCRM approach in Q1 2017. 
•  Organize activities across digital/social and media agency partners to extend content reach and engagement results, growing direct social audience to approximately 350,000 followers and creating an overall growth rate of 42% in 2016.
•  Amplify content partnerships and grassroots event activations across all social media channels in 1:many and 1:1 communication scenarios. Channels - Facebook, Instagram, Twitter, Youtube, and Snapchat

BFGoodrich Tires Digital Communications & Social Media Manager

•  Entered inaugural group of rotational development candidates on a sales/marketing pathway.
•  Evaluated grassroots marketing strategy for BFGoodrich Tires brand and formed a brief of key activities, target markets, collaboration partners, and resources required to support it. 
•  Developed user personas and business requirements as inputs to ongoing implementation of CRM system and customer portal built on Salesforce.com platform.
•  Built business case and project roadmap to implement email marketing automation using Salesforce.com Marketing Cloud. Developed use cases and cost-per-engagement models compared to existing communication channels.

Global Leadership Program

Honeywell

• Conduct primary, secondary, and voice-of-customer research on emerging technologies in the Active/Intelligent packaging space, gauging commercialization potential and market sizing for the Healthcare & Packaging group.
• Understand key value drivers for customers and end-users to develop an optimal targeting and value proposition in to introduce a new solution to package organic materials such as fruit, vegetables, and research products. 
• Form and deliver a strategic recommendation for opportunities facing the business that could provide a significant return, increase capacity utilization, or materials innovation.

MBA Marketing Intern

Robbins Book List, Robbins Electronics

Primary focus on adapting traditional retail operations to the rapidly growing online marketplace, creating more efficient use of online suppliers and growing web-based revenues. 

•	Expand marketing strategies and in-store events focused on social media use to increase community awareness and broaden customer base. 
•       Arrange product placement and promotion to take advantage of current sales trends in order to grow revenue. 
•	Perform standard retail procedures: sales, shipping, inventory procurement and customer assistance to maintain strong reputation of reliability in industry.
•	Planned adaptations to growing online marketplace, resulting in 8% increase in online sales and 20% increase in purchasing through online vendors.

Marketing Manager

University of Michigan Dept. of Psychiatry

A project team member on the Michigan Longitudinal Study, a 25 year study examining the effects of alcoholism on children. This research is a joint project between the University of Michigan and Michigan State University, directed by principle investigator Dr. Robert Zucker.

•	Organized and managed research data and updated databases to ensure accuracy of records. 
•	Provided training, computer support, and feedback to launch new employees as productive team members within two weeks of start date.
•	Created counting system to more efficiently sort and track approximately 80,000 instruments.

Research Staff

•	Supervised shifts of 10-15 employees and served as liaison with upper management to ensure efficiency of operation and quality of service.
•	Reviewed site and verified food safety regulations were properly met to decrease chance of food-borne illnesses.
•	Balanced financial transactions and made secure cash deposits each night to protect assets. 
•	Led staff meetings to enhance communication of management goals and operation-focused projects.

Student Manager/Coordinator

State of Michigan Dept. of Natural Resources

•	Provided park oversight and security to ensure safe and hospitable environment for clients, including families, sports enthusiasts, elderly, and youth organizations.
•	Collaborated to plan and hold special events in park such as group gatherings and ensure laws and regulations are followed.
•	Gave technical support to customers to aid in use of online reservation system.
•       Was responsible for helping to coordinate response for various medical and missing persons emergencies.

Park Ranger - Sleepy Hollow State Park

Digital marketing professional and MBA graduate concentrating in marketing and finance with a breadth of experience in consumer engagement across multiple channels, including: website, display advertising, email, paid search, social media, and event activations.  

Read how BFGoodrich Tires is evolving it's approach to Lead Generation: https://www.facebook.com/business/success/bfgoodrich-tires/

Specialties:
•  Content Strategy and Development
•  1:1 Marketing Communications and Automation
•  Salesforce.com Marketing Cloud
•  Google Analytics
•  Statistical modeling and analysis
•  Social media campaign optimization and audience insights

Taplio

Scott Robbins's Linkedin Analytics

Scott Robbins

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Scott Robbins

Want to drive more opportunities from LinkedIn?

Scott Robbins's Linkedin Analytics