Scott Logan

Better Context AI

Advisor

Connex One

SVP, Marketing and Demand Generation

Making Fun of Marketing

Past Guests: Chris Walker, Jay Baer, Justin Keller (Drift), Richard Harris, Sam Nelson (SDRLeader.com), Tim Davidson (Directive), James "Say What Sales" Buckley, and more!

The brightest, boldest, and most boundary-pushing revenue leaders are sharing their outrageous stories—and hottest tips to make their campaigns less cringey.
 
This bi-monthly show is every revenue, sales, and marketing leader’s refuge from the never-ending to-do’s, guaranteed to make you laugh and inspire your next great idea.

We also have some fun shorts you'll get a kick out of!

Host of Making Fun of Marketing

Kronologic

- Employee #11  &  Built marketing team from scratch
- Awarded Gartner 2022 Cool Vendor - Go-to-Market Technology
- 14X Return in Pipeline 
- 20-30% QoQ Revenue Increase in first year

Chief Marketing Officer

Vice President Marketing

Revenue.io

- Built marketing demand team from scratch post $30M Series A
- 300% opportunity and 10X pipeline growth, while maintaining 20-30% close-win rate
- Awarded Gartner 2020 Cool Vendor Go-to-Market Technology

Head of Demand Generation

InsideSales.com

- 31% increase in MoM opportunity creation for mid-market team
- 11 Fortune 1000 deals sourced in first quarter of ABM program
- 51 deals sourced from field marketing strategy in two quarters

Director, Demand Generation

MetTel

- Build demand generation and channel marketing programs from scratch
- Created marketing ROI and pipeline tracking infrastructure with real-time dashboard
- 4x pipeline ROI on 35+ events
- ABM with channel partner - 30 targeted accounts = 16 Opportunities in 3 weeks

Director, Revenue Generation

Granite School District

I was elected to serve a second two year term on Calvin Smith Elementary School's Community Council. This group of teachers and parents who have been elected to decide where Calvin Smith Elementary's Land Trust Fund money should be spent to most benefit our school's children.

I am also a Hawkeye dad at Calvin Smith Elementary. This is a group of fathers and other male guardians who volunteer in the classrooms at Calvin Smith to provide another male role model source for the students.

Chair - Calvin Smith Elementary Community Council

Enghouse Interactive

We fill our sales pipeline with qualified opportunities through coordinated efforts from the product, demand generation, sales development and channel marketing teams. We maximize our marketing ROI by tracking opportunity source and influence throughout the entire marketing and sales funnel. We succeed by allowing our data to guide us to revenue.

     - Moved Gartner Magic Quadrant positioning from Niche to Challenger
     - Built new Salesforce.com dashboards to track pipeline and marketing influence
     - Manage global marketing team located in Chicago, Irvine, Phoenix and New Zealand

VP, Marketing

My team of marketers and sales development reps generated a revenue pipeline for our direct sales team worth over 4x the marketing budget (460% ROI). We utilized internal expertise, media vendors, and industry analysts to push thought leadership content to our target audience. Leads then entered the sales funnel through Marketo (marketing automation), tracking every marketing activity until becoming a sales opportunity in Salesforce.com, closing the loop on marketing ROI.

- 250% increase in marketing driven sales opportunities YOY
- 410% increase in marketing generated pipeline YOY
- Hosted first industry analyst summit
     - Won Frost & Sullivan 2015 NA Contact Centers Price/Performance Value Leadership Award
     - Triggered inclusion in Forrester, Ovum and Frost & Sullivan industry reports for the first time
     - Increased analyst mentions and traffic on social media from analysts
- Drove a new .com website rebuild
- Launched comprehensive demand generation programs for heath care and utilities verticals

Director of Marketing

NICE inContact

I am passionate about building revenue in the sales pipeline by hosting corporate and partner field events around the country, organizing conferences in a way that drives trackable revenue, and providing regular sales training which includes digital behavior reporting tools and social selling. All this is made possible by utilizing marketing automation and collecting and analyzing data.

- 2013 President's Club
- 215% more revenue in reps' pipelines who utilize my social selling training and sales tools
- Doubled revenue from field event series three years in a row
- Driving post-event interaction with inContact through nurture streams, multiple media channels and working with sales past the lead hand off

Marketing Campaign Manager - Demand Gen

Your customer support team shapes your company's customer experience.

Customers expect a streamlined, low-effort experience when engaging with you. However, delivering on these high expectations is harder than ever with so many channels at play. Managing so many channels must also be easy for your support reps and centralized in one place.

That's where Connex One steps in to help.

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Scott Logan's Linkedin Analytics

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Scott Logan's Linkedin Analytics