Shift Paradigm

Strategist, Technology Operations

RevOps Co-op

Member

CXM Consulting Canada

With more than 20 years experience in marketing and technology, my skillsets and talents are tightly focussed on implementing marketing strategy for your business growth. Whether you need  to implement a complex technical roadmap or train and mentor your team, I am here to help.

Marketing Technologist + Revenue Operations

CarbonCure Technologies

Scaling of sales and marketing technology processes and platforms for Cleantech. CRM (Salesforce) administration and re-architecting. Marketo implementation. Tech stack selection and implementation. Building out Lead-to-Cash. Hiring and onboarding Sales Ops lead. Training and supporting Demand Generation and Content Marketing teams.

Director, Revenue Operations

Elevator Strategy, Advertising & Design

Development of Adobe and Marketo services partner programs. On-Demand Marketo services. Staffing and program development. Consulted with media and creative groups within the agency to provide value for clients.

Director, Lifecycle Marketing

FINCAD

I was responsible for developing and executing to the digital strategy for FINCAD to leverage our website, content marketing efforts, social and overall digital marketing channels. I managed our marketing processes and Marketo automation platform, Salesforce CRM and processes that align with sales, marketing and our business strategy. Responsible for reporting of KPI's and other metrics required to monitor and improve our marketing execution.

Manager, Marketing Operations and GTM Technology

SoMedia Networks

SoMedia Networks is a pioneer of cloud-based video content production platforms and massive scale video production services. We provide resale, white-label, and on-demand video production services to web services companies, digital publishers, agencies, corporate brands and broadcasters across North America. As Program Director I was responsible for channel partner integration and the overall channel partner program.

Program Director

Domain7

Integrated Marketing Strategist

Search Intelligence

Internet Marketing Specialist

Inphinity Interactive

Streaming Media Marketing Specialist

As a senior digital marketing professional with more than 20 years experience, I am sharply focussed at the emerging intersection of data, technology and marketing.  
 
My areas of expertise include revenue and marketing operations, demand generation and strategy development with digital marketing experience spanning across a variety of sectors including B2B, software, travel and tourism, ecommerce and more. 
 
My mission is to help organizations grow and prosper and connect with their customers by optimizing their systems and processes around database marketing, marketing automation, CRM and tech stack. My technical specialties include Marketo, Salesforce, Drupal, Data Analysis, Web Analytics and Strategy.

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