Praction

Praction is your CRO-in-a-box, giving you comprehensive GTM performance indicators and prescriptive playbooks tailored to your company’s growth strategy.

Co-Founder & CEO

CreatorIQ

Chief Revenue Officer (Fractional)

Airbnb

Advisor

Brex

Contentsquare

Raised over $800 million in several rounds of funding. I launched Contentsquare in America as the Premier UX / UI Unicorn in its space.

Chief Revenue Officer, Americas

Olapic by Social Native

Olapic, a Monotype Company, TYPE (NASDAQ). Olapic is a leader in the User Generated Content space. I was a part of the Executive Leadership team who built and grew the company into a powerhouse in the UGC space which ultimately became acquired in late 2016. I was responsible for Revenue and Operations of all Sales and Customer Success activities and grew SaaS revenue from less than $5M ARR to $25M ARR.

Chief Revenue Officer (Acquired by Monotype)

Adobe

Enterprise Sales Strategy lead based out of New York City for Adobe working with Fortune 1000 clients on tying social initiatives into the Digital Marketing Suite (formerly Omniture). We are experts in strategy, research, social, and digital technology implementation providing tools to allow for measurement and social listening. Our goal is to provide a robust end-to-end digital and social media solution for our clients while integrating it into other current Adobe technologies where applicable. Experienced double digit sales growth each year.

Adobe acquired Context Optional and Efficient Frontier in January 2012 for $450M. Adobe Social was formed in part by Context Optional through the acquisition. I was the Sales Leader at Context Optional when it was acquired by Adobe.

Verticals consisted of CPG, Retail, Hospitality and Media / Entertainment. Client partners include: Home Depot, Kohl's, Hyatt, AMFAM Insurance, Delta, Darden, J.Crew, Viacom, ABC / Disney, ESPN, Cox Communications, Bed, Bath & Beyond and many more.

SVP of Sales (Adobe Acquired Context Optional)

Led the growth of digital solutions for CBS TV, Radio and Digital. Consistently exceeded goal by triple figures. My team won the CBS quarterly National competition for digital revenue every quarter I worked in this position. Led sales team who developed initial revenue model and structure to lead group to $100M in advertising sales.

I worked closely with major clients and agencies to help them understand the value of digital media and consistently provided them statistical and analytical data to allow them to take further action on their digital investments. We worked with many analytical tools and systems such as Google Analytics, Omniture, ClickStream, and more. I regularly educated clients and agency partners on the changing landscape of digital and how it affected their business.

I worked on the digital growth of CBS Sports and News properties as well as with the CBS Interactive Music Group on projects such as the integration of Last.fm and the Live on Letterman concert series.
 
Clients included: Brown Forman, Chevrolet, Panasonic, Ford, Bacardi, LG, and many others. 

I also ran the National Sports Radio Sales Division for CBS where I partnered with NFL, MLB, and dozens of professional sports franchises across the country as I developed a new business unit that had over 200% growth every year.

Clients included Visa, Nissan, Grainger, State Farm, Panasonic, and many more.

Worked in conjunction with Viacom Plus and CBS RIOT throughout my tenure enabling clients to utilize the full breadth of the company including Radio, Internet, Outdoor, and TV.

SVP Sales, Digital

Western Union

Western Union acquired my start-up African venture called Africabuys. 

Based in Accra, Ghana with offices in Nigeria, The Gambia and Tanzania, Washington, DC and New York, we revolutionized the way Expatriates transferred money to loved ones living in Africa by providing them a secure international website to purchase goods in-country, allowing full transparency of the buying lifecycle without extremely high international $ transfer fees.

Managing Director, Head of Americas (Western Union Acquired Africabuys)

Worldpay

RBS-WorldPay Division, Global e-Commerce Group. Grew division 4x and increased revenue on average 200% per year over a 3-year period and transacted billions of dollars annually.

Providing retailers with a holistic solution to sell their goods globally by providing multi-currency transactions, language translation, international shipping, and backend integrations.

SVP Sales and Marketing (Acquired by Royal Bank of Scotland)

With over 20 years of experience in leading revenue teams and scaling B2B businesses, I am passionate about helping startup founders achieve their revenue goals. As the Co-Founder and CEO of Praction, I offer a unique solution that combines automated CRO-level guidance and on-demand experts to drive revenue growth, sales success, and business excellence.

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