CaliberMind

Vice President of Sales

Helping progressive SaaS marketers deliver on the new normal of revenue growth (hint: it's not MQLs anymore). We do this by connecting the insane amount of data from your sales, marketing, and engagement stacks together - unlocking its value by routing, scoring, mapping, enriching, and blending - and by activating it in the programs, campaigns, and channels your buyers are engaging with.

What this really means is that we help make sense of all of your data and buyers... and turn it into revenue.

Head of Enterprise Sales

Revenue Collective

The Revenue Collective is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

A program for the next generation of revenue leaders and operators, the Revenue Collective Associate program is a professional development curriculum that provides structured education and mentoring to top performers in growth companies.

Associate

Permutive

Permutive is the only publisher data platform built on edge computing. We enable publishers to increase their data driven advertising revenue and make revenue diversification a reality, whilst keeping user privacy at the heart of our technology. Some of our customers include BuzzFeed, Business Insider, The Economist, CondéNast International, Immediate Media and Burda Forward.

Enterprise Sales Director - RIF due to COVID

iSpot.tv

iSpot measures TV ad impressions in real-time and maps them to business outcomes, providing actionable analytics for hundreds of major TV advertisers.

iSpot.tv is the leader in real-time TV ad data and analytics. The attention and conversion analytics company measures TV ad activity at scale and directly from 10+ million smart TV screens. The proprietary platform measures TV ad impressions in a digital-like manner across linear (national & local), OTT, VOD and DVR environments across all operators and zip codes. iSpot’s attention analytics measure viewer retention and tune-out while ads are playing on the screen. 

By directly connecting TV ad impressions with web, app and other 1st party data, the company’s conversion analytics enable rapid, actionable insights on how creative and media on TV drives critical business outcomes for your brand. 

The company’s dashboards, APIs and analytics are utilized by leading brands in every major industry, as well as by TV networks and agencies

Senior Director Brand Partnerships

Leanplum

Leanplum is building the marketing cloud for the mobile era. Its integrated platform delivers meaningful user engagement across both messaging and the in-app experience. Leanplum offers Messaging, Automation, App Editing, Personalization, A/B Testing, and Analytics — all in a single solution.

Top brands such as Lyft, Tesco, and Tinder trust Leanplum to create impactful relationships with their mobile users. Leanplum was founded in 2012 by former Google engineers with years of experience in optimization and has received over $46MM in funding from top-tier VCs like Canaan Partners, Kleiner Perkins, and Shasta Ventures.

Strategic Account Executive - Helping Enterprises Drive Mobile Revenue 

Madison Logic

Madison Logic is the global leader in Account Based Marketing.

Our B2B marketing technology platform, Activate ABM™, unifies targeted advertising and content syndication with attribution metrics to show measurable return on investment. As the only comprehensive global ABM platform built for B2B marketers, it leverages unmatched proprietary data, reach, and scale to identify, engage, and convert prospective accounts. 

With Madison Logic, B2B marketers can easily gain insights into their target accounts to personalize their message, optimize their programs, and inform their sales and marketing strategy.

Highlights:
- Consistently exceeded quotas between $2M - $5M by 17% - 93%
- Hired, Coached and Developed 4 junior sales execs in player/coach roles who were responsible for managing transactional aspect of my top accounts while also hunting/prospecting their own territories 
- Was a leader/mentor for many other non-direct-reports
- Top Clients (w/ Agencies): IBM (Neo@Ogilvy), Workday (Labine Media), SAP (PHD), CA Technologies (Swirl), Dell (Mindshare), Epicor, Thomson Reuters

Senior Sales Director

Madison Logic is the first ad management platform for lead generation: Inventory Management, Dynamic Ad Serving, Lead Generation campaign management, Ad Optimization. We power the lead generation platforms for top web publishers, and we also deliver high quality sales leads across our own network. In concert with our lead delivery we offer a suite of data analysis and re-targeting programs to advertisers and publishers

Highlights: 
- In 2010, launched HR Vertical with zero existing publishers or advertisers 
- Generated first 1M in net new revenue for new territory in 2010 and grew territory to 2.3M in 2011 (120% and 177% of quota respectively) with zero prior accounts 
- Top clients included Taleo (acquired by Oracle), SuccessFactors (Acquired by SAP), Workday (IPO), Kenexa (Acquired by IBM), Blue Jean Network, Epicor, Skillsoft, Aflac and Achievers

Sales Director

The Game Agency (a division of ELB Learning)

• Personally identified new business targets within key verticals for business growth and presented unique gaming plans, including marketing, distribution and monetization strategies, based on business requirements
• Established and maintained 5 Strategic Agency Partnerships which resulted in 2 closed deals for ~ $100,000 with an additional 4 pending
• 25-50 cold outreach per week during periods of low client activity
• Drafted all client scopes including full legal language
• Negotiated budget and scope approvals while working within launch timeline
• Led capability and creative presentations for personal leads
• Statistical expert in category and demographic gaming trends
• Maintains expert knowledge of capabilities and tendencies of all social media

Business Development

• Managed every game production between client, developer and other third parties, from start to finish, while ensuring project met all requirements including budget and timeline
• Supported senior sales staff by drafting and editing unique capability and creative presentations for each potential client
• Tracked and presented project metrics to clients on weekly basis
• Managed development of legal language of all sweepstakes rules and regulations

Project Manager

Ogilvy & Mather

• Planned, executed and deployed all print/television/interactive productions from start to finish
• Liaised with clients to discuss and identify their advertising requirements
• Worked with agency colleagues to devise and present creative ideas that met the client’s brief and budget
• Presented creative work to clients for approval or modification
• Developed and presented competitive review for Adult Cereal Category to Client and partner agencies
• Ran weekly status calls with the Client and partner agencies

Account Executive

Lifetime Television

Ad Sales Intern

Customer-obsessed, consultative SaaS sales leader dedicated to maximizing customer acquisition/growth as a player/coach through strategic territory planning, solution/challenger selling and detailed deal management.

We're thrilled to announce that CaliberMind has achieved Google Cloud Ready - BigQuery Designation!

This designation validates our robust integration with BigQuery, empowering B2B marketers to make data-driven decisions with confidence. 

We look forward to collaborating closely with Google Cloud's partner engineering and BigQuery teams to deliver cutting-edge solutions that drive growth for our customers.

Learn more about how our Marketing Decision Engine works seamlessly with BigQuery: https://lnkd.in/eWXKehJe

Scott Stringfellow

prweb.com • 2 min read

CaliberMind Achieves Google Cloud Ready - BigQuery Designation

#AI centered sales engagement platforms like Clay represent a sea of change in #B2B. Join Eric Westerkamp, Doug Bell, and Jordan Crawford, CEO & Founder of Blueprint this week on Funnel Lab Fridays to discuss this important topic for the #b2bmarketing and #b2bsaas industry.

See you Friday!


This week on Funnel Lab Friday, I'll be joining Eric Westerkamp, CEO of CaliberMind and Misha Salkinder, Director of Customer Data Strategy, both powerhouse experts from the CaliberMind team.

Together, we'll decode how Google's strategies translate into actionable tactics for optimizing your  #marketing funnels.

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