Scott Ward

Saddlebrook Resort

Regional Director of Sales And Marketing

Silversands Grenada

Silversands Grand Anse Beach Grenada is a Five Star Leading Hotel of The World Resort.
Responsible for building, leading, and setting the overall topline business strategy for new resorts
Silversands Grand Anse Beach and Silvesands Beach House.
• Develop all branding for new Silversands brand.
• Launch of a new brand website
• Leading all sales and marketing for two luxury resorts. 2023 results have seen 20% growth in revenue YOY, an increase in villa sales 30% growth YOY, and YTD ADR $850.
• Significantly increased website visits by, an impressive 124% YoY, reaching a milestone of 600,000 visits.
• Boosted revenue by an impressive 82% YoY, driving $2,168,040 in online revenue.
• Leading comp set in Share Of Voice

Commercial Director

Benchmark Resorts and Hotels Banyan Cay Resort & Golf, a Destination Hotel

150 luxury boutique hotel guestrooms and suites, 22 luxury villas, 52 estate homes, over 30,000 square feet of indoor and outdoor meeting and events spaces,  130-acre Jack Nicklaus Signature Golf Course, spa, tennis pavilion, signature restaurants and our truly distinctive pool and cabana areas and a 150 member private club.

●	Leading pre-opening sales and marketing team
●	Created all branding for real estate, resort and golf
●	Created partnership with R3 for our spa to provide functional medicine, IV and stem cell therapies 
●	Worked with ownership to design villa rental program and legal agreements
●	Managed top-performing resort, real estate sales and marketing team of 6
●	Increased golf memberships from 175 to 225 while increasing membership fee from $75,000 to $125,000.
●	Created resort membership program and upgraded golf membership 
●	Managed Public Relations and Creative agencies 
●	Managed process for inclusion in AmexFHR, Virtuoso, and Signature networks.
●	Led team to design and launch pre-opening website
●	Hosted PGA Event Honda Classic qualifier event
●	Hosted LPGA US Open qualifier event
●	Created partnership with World Pole League Welling Florida 2022 season
●	Implemented members portal, monthly newsletters, and in-season member events
●	Members Discover The Palm Beach Marketing Committee
•	Task Force Director of Sales and Marketing River house Resort Bend Oregon 3 months May 2022 to July 2022
•	Task Force Director of Sale and Marketing leading the transition for 6 newly acquired hotels in Portland Oregon and Riverhouse Bend Oregon July 2022 to December 2022.

Director of Sales and Marketing Pre-Opening and Task Force DOSM

Amrit Ocean Resort & Residences

Opening Spring 2021 Amrit Ocean Resort & Spa, a deluxe oceanfront oasis with a focus on wellness inspired by Eastern philosophies and Western technology. Set on nearly eight acres of prime oceanfront on Palm Beach County's Singer Island, the resort features 155 ultra-luxury guestrooms and 34 grand luxury wellness suites with unobstructed ocean views.  Amrit Ocean Resort Features North America second largest hotel spa and wellness center.
Leading pre opening sales and marketing team

•	Lead pre-opening sales and marketing team
•	Set up all marketing and branding for new luxury wellness resort
•	Manage and lead  top performing creative agencies, public relations and digitial marketing firms
•	Lead team to design and launch pre-opening website
•	Managed process for inclusion in AMEXFHR, Virtuoso, and Signature networks.
•	Created a productive, positive and fun work environment during the pre-opening phase of the resort.
•	Managed membership with Healing Hotels of The World, Hidden Doorway 
•	Managed licensing and creation of new vegan restaurant by Mathew Kenny
•       Member Riviera Beach Tourist Development Council

Director of Sales and Marketing Pre-Opening Contract

Benchmark Resorts and Hotels

•	AAA Four Diamond and Forbes Four-Star Resort.  Closed due to Covid-19 August 2020
• Led a team of 15 sales, marketing, and event professionals in Curacao, South American, North America, and Europe.
•	Lead team to increase group room nights from 9,000 to over 21,000 in 2 years.
•	Direct Web traffic is up 29% and revenue up 66%
•	Overall, PPC attributed with more than $61%in booked revenue 
•	Social Media ads reached more than 10 million people in 2019, generating more than 110% increase YOY
•       Increased golf membership by 15% each year.  
•	Increase South American wholesale by 22% and increase European wholesale by 36%.
•	Manage sales and marketing budget of over $2 million dollars. 
•	Reorganized catering team and created a new incentive program.  This resulted in increased team satisfaction scores and catering revenue $480,000 over budget.

Build on the momentum of our resort brand…
- Benchmark Hotels and Resort 2019 Best Marketing & Public Relations
-Create Travel Agent Unversity loyaty program
-Reinforce and expand upon digital marketing successes and growth in web revenue
-Robust investments in PPC and Social Advertising to drive greater share of direct revenue
-Expand efforts into additional key geographic markets including dedicated direct advertising and content marketing efforts in the Netherlands and North American
-Wow and wimsical video content
- exacute plan to increase on-property revenue capture in resort outlets
- Leveraging Automation to Expand Group and Weddings Sales Funnels
-Created robust influencer marketing campaigns to support the positioning of the resort
-Loyalty program for retention on Events
-Curacao Tennis Ledgends Celerberty Tournment 2018, 2019
-Curacao Baseball Week 2018, 2019
-TABULA RASA Music Festival 2018, 2019

AWARDS
2020 Benchmark Hotel and Resorts Sales Team of the Year				
2019 HSMAI Gold Adrian Award for Digital Marketing					
2019 Benchmark Hotels and Resort Best Marketing & Public Relations

Director of Sales and Marketing

Capella Hotel Group

•	AAA Five Diamond and Forbes Four Star- Resort Closed November 2017
• Lead a team of 7 sales and marketing professionals. Evaluate, analyze, and report ROI for advertising and marketing campaigns to ensure strategy/plans are adjusted to changing market conditions on demand.  
•	Have booked over $3.4M in group/incentive business for the resort in 2017 (100% year-over-year growth).
•	Control and lead the approval process for Visa Signature, Virtuoso, and Amex Fine Hotels and Resorts.
•	Responsible for overseeing the rebranding of resort by developing and establishing a new brand identity by designing new advertising and promotional activities (web, digital, print, web, TV, radio, and direct mail).
•	Lead in planning, directing, and coordinating of marketing strategies for the relaunch of the resort and marina.
•	Work with creative team and review all copywriting, design, layout, and production of promotional materials.

Autograph Collection

Director of Sales and Marketing for a Luxury Private Island Resort. 52 rooms and Suites, 12 Luxury Villas and 50 slip Marina.

•	Earned a 300% year-over-year increase in group business by revising pricing strategy to gain an increase in niche groups. Recognized with the Market Share Success Award by Marriott International in 2013.
•	Partnered with Sotheby Caribbean for real estate and offshore law firms to drive real estate sales.  Drove real estates sales of over $18M
•	Increased the consortia production by 60% with key partners: Virtuoso, Visa Signature, and Amex FHR.
•    Recruited, trained, and managed a top-performing sales team (hotel sales, real estate sales, marketing, PR, social media, catering), which included mentoring/developing team to exceed goals (targeted deployment and account development).
•	Established and maintained network luxury tour operators, media, and key agencies throughout North America, Latin America, and Europe. Designed and managed Rolex Bill Fish tournaments at resort and marina.
•	Utilized customer and revenue data to plan and execute channel sales strategy. Led villa real estate sales and marketing strategies.
•	Created partnerships with Hatteras Yachts, Rolex, Scotiabank Bank and First Bank, Mooring and  MarineMax

Director of Sales and Marketing Scrub Island Resort

Vail Resorts

Luxury Resort Collection: Director of Sales and Marketing Half Moon Resort and Golf Club, Jamaica, 195 room Tempo Hotel Miami, 435 room Bimmi Bay Resort and Marina Bahamas, 125 room Belcones Del Atlantico , Dominican Republic, 90 room The Landing St.Lucas, 35 room Alma, Costa Rica
Robert Trent Jones Golf Couse Half Moon Jamaica
•	Led all sale, marketing, catering, public relations, advertising, and branding strategies for 6 luxury resorts, such as the following: Half Moon Resort (335 rooms) – Jamaica, Tempo Hotel (95 rooms) – Miami, The Landings Resort (90 rooms) – St. Lucia; Bimini Bay Resort and Marina (435 rooms) – Bahamas; Belcones Del Atlántico Resort (65 suites) – Dominican Republic, and Alama Del Pacifico Resort (30 rooms) – Costa Rica.  
•	Increased sales for the region by 19% in 2011 and 22% in 2012. Was responsible for a $41M rooms budget.
•	Was accountable for creation of total revenue as well as formulating the yield strategies for each resort.
•	Named and recognized as the Best Sales and Marketing Team for RockResorts and Vail Resorts in 2011.
•	Launched new partnerships with key luxury partners in North America, Latin America, and Europe.
•	Personally recruited, trained, and managed a top-performing team of 15 (sales, marketing, PR, catering).
•	Served as Director of Sales and Marketing for Half Moon Resort Jamaica a AAA Four Diamond Resort.
•	Advanced new ways to lead a unified team toward the goal of increased guest satisfaction and profitability.

Regional Director of Sales and Marketing

Lead pre-opening sales and marketing team to launch new 5 star luxury private island resort with 52 rooms and suites and 25 villas. Leading all sales and marketing activities for luxury private island resort. Designed and implemented sales and marketing plan for unique private island experience. Created all branding for new resort, marina and spa and launch marketing campaign. Secured pre-opening real estate $8M, #4M group and incentive business.   Worked closely with government, tourist board and airlines. Created brand partnerships with Rolex, Banco Popular de Puerto Rico and Perrier-Jouët.

With over 20 years of leading sales and marketing for resorts, I am a passionate and innovative leader who drives results and growth for luxury resorts and villas.

As the Commercial Director, I lead all aspects of branding, strategy, marketing, revenue generation, and revenue management for resorts, golf resorts and villa resorts.   I lead a high-performing team of professionals who share my vision of delivering exceptional service and memorable experiences to our guests. 

I have led sales and marketing teams to open four luxury resorts in Florida and the Caribbean and successfully turned around low-performing resorts.  I design high-performing sales and marketing plans for luxury hotels and resorts. I have managed top creative agencies, public relations, revenue management, and digital marketing campaigns. I have also received multiple awards and recognition for my work, including the 2020 Benchmark Hotel and Resorts Sales Team of the Year and the 2019 HSMAI Gold Adrian Award for Digital Marketing. 

My leadership style is based on servant leadership, which means I prioritize our team's growth, well-being, and empowerment.  I am always looking ahead and anticipating the future needs and opportunities for our resort and our guests.

Experience with Delphi, THNK, Hyatt Envision, Marriott CI/TY, IDeaS,  Forbes Five Start Traianing

Saddlebrook Resort is Hiring Property Marketing Manager
This exciting journey we will honor the past, celebrate the present, and create a vibrant future for Saddlebrook Golf and Tennis Resort. Together, we will write the next chapter of this storied legacy. As part of the redevelopment, renovation and relaunch of this iconic resort we are looking for a marketing manager lead our marketing strategy.   Saddlebrook Resort Pyramid Global Hospitality #marketing 
https://lnkd.in/e5SBNPSh  

We are Excited About The Saddlebrook Resort  Transformation Renovation!!
 
The Renovation which will encompass a stunning redesign of the resort’s guest rooms and suites, meeting and ball room spaces, restaurants, lobby, entrance driving range and more.  Follow us for updates: www.saddlebrook.com  #timeless #Tampa #flordia #meetingprof #resort #renovation 


Drum Roll Please... Sneek Peek of Saddlebrook Resort new rooms and suites.  Look for new rooms and suites in 2025.  More information coming on the upcoming reimaged renovation of Saddlebrook Golf and Tennis Resort Tampa Florida. Pyramid Global Hospitality #Florida #meetingprof #eventprof #resort #travel #incentivetravel #new #Tampa #saddlebrook #tennisresorts #golfresort #incentivegroups

Saddlebrook Resort Tampa Florida sneek peek at the new lobby.  The renovation which will encompass a stunning redesign of the resort’s guest rooms and suites, meeting and ball room spaces, restaurants, lobby, entrance driving range and more. This exciting journey we will honor the past, celebrate the present, and create a new legacy for Saddlebrook Golf and Tennis Resort. Follow us for updates on the renovation timeline. www.saddlebrook.com #meetingprof #eventprof #travel #event #incentivetravel #timeless #tampa #florida #meeting Pyramid Global Hospitality Benchmark Resorts & Hotels

How Golf Legend Arnold Palmer impacted Saddlebrook Resort Tampa Florida. Celebrating the history of Saddlebrook Resort as we start resort renovation to build a new legacy. 
 
Tom Dempsey the founder of Saddlebrook Resort   met Arnold Palmer at Bay Hill. Arnold and Tom developed a great friendship over many years. Each December, Arnold would host a Christmas party for all of the Bay Hill. Arnold would make a speech to welcome the guests to the party each year. At the Christmas Party, Arnold Palmer always called out Tom Dempsey.
 
Once Saddlebrook was being built,  Tom saw Arnold at the club restaurant and broke him the bad news, "I'm sorry, I won't be spending time with you as often because we will be building Saddlebrook Resort and Golf " ...Without missing a beat, Arnold responded, "Nonsense. I'll build your golf courses." Arnold kept his word to build both courses. 
 
Later on, Arnold the opened the #ArnoldPalmer Golf Academy at Saddlebrook Resort #tampa for student athletes to excel both on the course and in the classroom. The APGA operated at Saddlebrook Resort Tampa for over twenty years while Arnold was still alive and then transitioned to the Saddlebrook Preparatory Golf Academy after Arnold's passing. #tampa #florida #inconic Pyramid Global Hospitality#arnoldpalmer #eventprofs #meetingprofs #Golf #tennis #renovation #history #saddlebrookprep #tennisacademy #golfacademy Benchmark Resorts & Hotels

Exciting news! I'm thrilled to share my professional portfolio with you all! My portfolio showcases my professional experiences, my diverse skill sets, and achievements. It also highlights client work and projects that I have worked on during my time in the Masters of Marketing Program with Vanderbilt University - Owen Graduate School of Management . From impactful projects to innovative solutions, my portfolio offers a glimpse into the depth of my experience and the quality of my work. Looking to further connect, collaborate, and innovate together? Check out my portfolio website linked blow. https://lnkd.in/ePPnsVpv . #portfolio #mastersgraduate #accountexecuative #projectmanagement #marketing #brandstrategy #digitalmarketing #branding #digitalpresence

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