Scott Ward's Linkedin Analytics

With over 20 years of leading sales and marketing for resorts, I am a passionate and innovative leader who drives results and growth for luxury resorts and villas. As the Commercial Director, I lead all aspects of branding, strategy, marketing, revenue generation, and revenue management for resorts, golf resorts and villa resorts. I lead a high-performing team of professionals who share my vision of delivering exceptional service and memorable experiences to our guests. I have led sales and marketing teams to open four luxury resorts in Florida and the Caribbean and successfully turned around low-performing resorts. I design high-performing sales and marketing plans for luxury hotels and resorts. I have managed top creative agencies, public relations, revenue management, and digital marketing campaigns. I have also received multiple awards and recognition for my work, including the 2020 Benchmark Hotel and Resorts Sales Team of the Year and the 2019 HSMAI Gold Adrian Award for Digital Marketing. My leadership style is based on servant leadership, which means I prioritize our team's growth, well-being, and empowerment. I am always looking ahead and anticipating the future needs and opportunities for our resort and our guests. Experience with Delphi, THNK, Hyatt Envision, Marriott CI/TY, IDeaS, Forbes Five Start Traianing