Amaury Guenant's Linkedin Analytics

I started to work in Paid Search in 2003 and was one of the first Googlers to be hired at Google France (Paris). As part of the premium support team, I optimized very large AdWords accounts, usually above 100K€/monthly budget. My role was also to train web marketing agencies so their staff could become AdWords Certified. Since 2019 I help companies that need assistance with Web Analytics and tracking implementation projects. This englobes tools from the Google Marketing Platform such as Google Analytics, Google Tag Manager and LookerStudio. I can support you with: 🔘 Customize & improve your current GA4/GTM setup to get the most out of Google Analytics. 🔘 Audit and implement dataLayers for any large website, improving the data collection process. 🔘 Implement GA4 e-commerce tracking on any type of websites. 🔘 Implement Server Side Tagging with GTM on any type of websites using tag management systems like stape.io, Addingwell or TAGGRS. 🔘 Track all-important user actions that will help with campaigns optimization and ad targeting. 🔘 Form funnel tracking including in single-page application (SPA) 🔘 Event tracking associated with Custom Dimensions and Custom JavaScript variables for any complex data collection requirements 🔘 Google Ads Dynamic Remarketing and Enhanced Conversion tracking setup Cookie Banner - Consent Management Platforms (CMP) for GDPR: 🔘 Advise on how the cookie consent banner should be implented to comply with GDPR 🔘 Cookie consent banner setup and customization based on your own requirement 🔘 Google Consent Mode V2 Deployment Customer Reviews: "Managed complex GA4 set-up and solved tracking issues with excellent results for us. Amaury is great to work with, so we are likely to engage again." Lisa - Bike Club "We brought Amaury in to audit and provide recommendations for our Google campaign. He is very knowledgeable and provided key insights to help us improve our execution. We look forward to continuing our discussions and working relationship with Amaury." Glen - Island Digital Marketing https://www.malt.de/profile/amauryguenant