Crafted comprehensive marketing/KOL plans to target local and global markets for projects across
different verticals
▪ Develop strategies to onboard multiple Global Affiliate KOLs to BingX within the first
month and generated over 30M in Trade volume
▪ Launched a comprehensive plan to build a strong affiliate network of KOLs in Singapore and SEA for a
new SocialFi project (Socrates)

Freelance Affiliate Business Development

• Explore and Research upcoming projects in the Web3 space;

• Identify key trends and opportunities;

• Provide community building advice and invest in early stage Web3 startups

Small Ticket Angel Investor

Treehouse

● Identify, plan and engage in business development activities for customer acquisition such as outbound initiatives, networking events and conferences

● Conduct market research to identify product market fit and the right clientele for the product

● Proactively manage relationships with HNW individuals, KOLs and institutions to collect information and feedback about the product that will drive overall product improvement and growth

Business Development and Partnerships

● Developed and grew communities on different social engagement platforms

● Ideate and executed community growth activities and implemented various new initiatives such as the Ambassador program to build an engaged DeFi hub of over 10K members within the Treehouse community

● Grew the Treehouse brand via partnerships and as the community manger for Treehouse, I filtered and established partnership opportunities with various DeFi protocols 

● Created/facilitated a user research program for the team to gather key feedback about our product from dedicated users within the community

Community Strategy Management

Alchemy Pay

●	Supported the CMO and Ecosystem lead with Industry research 
-Conducted research on potential partners and clients
-Provided detailed breakdown of partners such as LBank, Arbitrum and Nium for the team to have ease of writing press releases

●	Crafted new initiatives to expand the social network and increase the community size for Alchemy Pay
-Set up and launched the company’s official Discord channel
-Planned new events to scale the size of the new Discord community to over 7K members

Marketing and Research

Silverblock Studios

Knightlands RPG
Crafted new initiatives to increase the community size and engagement for Knightlands Game
- Revamp and Managing Discord activities
- Launched new programs to actively increase the level of community participation and help the 
community grow organically
- Came up with Marketing ideas to grow the following of the game on various platforms.
- Developed marketing solutions for Growth and Retention
- Provided founder with support during the pre-sale for the game which achieved over $60k in sales
- Growth of various social media channels from a few hundred members to a range of 1700-2500 
members in 1 month.

Community Growth and Strategy

Coin98 Finance

-Conduct industry research on competitors and the local landscape.
-Creating and Managing Discord activities
-Came up with new plans to actively increase the level of community participation and help the community grow organically

Research and Community Strategy

Crafted new initiatives to increase the community size and engagement for Coin98 Finance
-	Creating and Managing a new social platform, Discord 
-	Came up with new plans to actively increase the level of community participation and help the community grow organically to over 20K members
-	Help to formulate the ambassador program
-	Came up with selection criteria and KPI for ambassadors to accomplish. Helped out with the first round of selection for the ambassadors

Research and Community Strategy Intern

SIM Business Strategy

Co-Head of Training

I was an associate in SIM Bizstrat where I learned how to tackle tough business case questions and participated in various case competitions.
• 1st Place - NTU Management Consulting Club Business Case Competition 2021
• 1st Place - SIM x TalentKraft Business Case Competition 2021
• Participant - Shopee Product and Design Challenge 2021

Associate

Passionate about Finance, Tech, and Web3, and have been seeking to improve my knowledge in these fields through research and personal investing. I aim to work with the best institution in the Tech industry that offers me the opportunities to expose myself to a growth environment and thereafter, to lead and bring the institution to a greater height.

Taplio

Sean Yan's Linkedin Analytics

Sean Yan

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