Offshore Investments & Tax-Efficient Structuring for South African Execs | Author of the 30 Second Market Brief | Protecting South Africans' Financial Futures

Many years ago, I noticed something strange..

People today are working harder than ever. Earning more than ever. But somehow, feeling poorer than ever.

That really bothered me.

Because wealth is not built by effort alone. It is built by intentional action.

So I made it my mission to help people turn “I’m doing well” into “I’m financially free.”

Today, I’m a Private Wealth Manager and one of the Top 50 South African creators on LinkedIn.

I help South Africans build, protect, and internationalise their wealth so they stop wondering where their money went… and start making it work for them.

I work with entrepreneurs, professionals, and high-net-worth individuals who want clarity, control, freedom, and strategy.

If you are ready to think bigger, plan smarter, and build wealth that actually lasts, send me a message or book a call using my Calendly link and let’s make your money work harder than you do.

Sean.

Them: “Order an Uber black bro”

Me: No, I’m a proud Uber Go user...

Why, Sean?

Well, actually I don’t see why not.

Half the price, same location.

I guess this is why I still drive my 2007 VW Polo.

Maybe I’m just not a car guy.

But I estimate I've saved tens of thousands over the years using Go.

Why do so many people spend 2X as much as me, yet we both get to the same destination?

Why do you think?

Sean Cohen 🇿🇦

Offshore Investment Advisor for South Africans | Favikon’s Top 50 LI Influencers in South Africa

Worth R100 million? Owe R100 million?

It really makes ZERO difference...

EVERYTHING stays here when you die.

↳ That car? Stays.
↳ That title? Fades.
↳ Your reputation? Gone.

And eventually, your existence will be forgotten.

People will move on.
Your name will stop being said.
Even the ones who loved you most will carry on living.

𝗦𝗼 𝘄𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗹𝗶𝗳𝗲?
↳ How you made people feel.
↳ How you protected your family.
↳ And how much you enjoyed the ride.

That’s it.

It’s not about WHAT you build.

It’s about HOW you lived whilst building it.

Live in spite of fear.
Live with purpose.
Live for you.

This is your one and only shot.

Don’t waste it.

Most people think investing buys you a future.

They’re DEAD wrong…

Investing buys you presence.
•⁠  ⁠Time
•⁠  ⁠⁠Energy
•⁠  ⁠⁠Self Confidence
•⁠  ⁠⁠Mental Freedom

All while you’re still young and healthy enough to enjoy them.

Nothing worse than looking back at a life of anxiety and regret.

Do you agree?

Your excuses are 100% valid.

But sadly, life doesn’t care…

𝗜𝘁 𝘄𝗼𝗿𝗸𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀…

•⁠ ⁠Can’t invest ➜ can’t retire
•⁠ ⁠No time to gym ➜ stay unhealthy
•⁠ ⁠Too tired to speak ➜ unhappy spouse
•⁠ ⁠⁠⁠Ego too big to learn ➜ life humbles you
•⁠ ⁠⁠Too busy to learn skills ➜ earn less money.

Look, your excuses may be true.

But it’s your job to win in spite of them.

Make your challenges part of your hero’s journey.

Not the reason you look back at a disappointing life.

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗵𝗮𝘀 𝗿𝗲𝗮𝘀𝗼𝗻𝘀.

The difference is whether you allow them to stop you.

As Alex Hormozi puts it: “You can either be right, or you can be rich.”

Most people pick Right.

Winners pick Rich.

This question haunted me for years…

Why are humans so TERRIBLE with money?

After digging through history, psychology, and behavioral science, I finally figured it out.

𝟭. 𝗠𝗼𝗻𝗲𝘆 𝗶𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘄 𝗰𝗼𝗻𝗰𝗲𝗽𝘁.
↳ To our ancestors, relationships were wealth.
↳ To our ancestors, fitting in was survival.

𝟮. “𝗥𝗲𝘁𝗶𝗿𝗲𝗺𝗲𝗻𝘁” 𝗶𝘀 𝗮 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘄 𝗰𝗼𝗻𝗰𝗲𝗽𝘁.
↳ Our ancestors didn't live long enough to plan for "old age".
↳ They worked till they died at 35 years old.

𝟯. 𝗢𝘂𝗿 𝗯𝗿𝗮𝗶𝗻𝘀 𝗮𝗿𝗲 𝘄𝗶𝗿𝗲𝗱 𝗳𝗼𝗿 𝘀𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗱𝗼𝗽𝗮𝗺𝗶𝗻𝗲 𝗵𝗶𝘁𝘀.
↳ Our ancestors couldn’t store food.
↳ They didn't know when the next meal would come.
↳ They had to eat NOW, or face potential starvation/thirst.

𝟰. 𝗪𝗲’𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝗮𝗻𝘆 𝗯𝗲𝘁𝘁𝗲𝗿.
↳ Schools ignore it entirely.
↳ Parents aren’t equipped.

And number 4 REALLY bothers me.

We expect people to be good with money.

But we don’t teach them how.

Society pretends like money skills are common sense.

They’re not.

𝗜𝗳 𝘄𝗲 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮 𝗳𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝗹𝘆 𝗹𝗶𝘁𝗲𝗿𝗮𝘁𝗲 𝘀𝗼𝗰𝗶𝗲𝘁𝘆, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝘆 𝗮𝗱𝗺𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴:

Money makes no sense to our caveman brains.

And it never will unless we learn how to use it on purpose.

Powerful investment returns are simple to achieve.

Here’s my exact investment routine:

Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying  
Just Keep Buying

I know, it’s complex.




𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: We’re talking long-term here, buying a well diversified set of high-quality assets locally and internationally. Each individual should tailor their investment approach to their time horizons, risk profile and goals. DM me for more info.

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99% of people don't understand the world they live in.

The worst part?

It only takes 30 seconds a week to change that.

My 4,820 subscribers choose to stay switched on.

Most won't.

View newsletter: The 30 Second Market Brief ⏱️

Stay informed without the time commitment. Here's this week's 30-Second Summary. Let's dive in. International Update US stocks rally, S&P 500 and Dow 

Open article: ⌛ 30 Second Market Brief (12 Jan 2026) by Sean Cohen 🇿🇦 • 1 min read

Most New Year’s resolutions fail because they ask too much.

Here’s one that doesn’t:
→ 30 seconds
→ Once a week
→ Zero lifestyle change

Join 4,800 people who read this newsletter weekly and get smarter about markets without “doing research.”

Low effort.
High return.

That’s a rare trade.

Stay informed without the time commitment. Here's this week's 30-Second Summary. Let's dive in. International Update US Fed cuts rates, cautious on fu

Open article: ⌛ 30 Second Market Brief (5 Jan 2026) by Sean Cohen 🇿🇦 • 1 min read

We live in a world that makes it harder to think clearly.

Here's the 3 BRUTAL ironies...

𝟭. 𝗠𝗼𝗿𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿.
→ But it’s harder than ever to know what actually matters.

𝟮. 𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿.
→ But it’s harder than make deep human connections.

𝟯. 𝗠𝗼𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿.
→ But it’s harder than ever to stay focused long enough to grab it.

There’s a name for this: 

"NOISE"

And it’s wrecking your edge.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝘁𝗵𝗶𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗲𝘅𝗶𝘀𝘁𝘀.
↳ Not to overwhelm you with more.
↳ But to cut out the 99.9% of nonsense.
↳ And give you the 0.1% that’s worth your time.

Less noise. More signal.

Stay informed without the time commitment. Here's this week's 30-Second Summary. Let's dive in. International Update Trump pushes for Greenland, marke

Open article: ⌛ 30 Second Market Brief (26 Jan 2026) by Sean Cohen 🇿🇦 • 2 min read

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