Altoida, Inc.

Senior Director & Solutions Leader

The Seangularity

Product management and product marketing consultancy focused on digital health, AI and IoT startups (now via TopTal). A few project highlights are listed below:

- Lucem Health (2023): partner product/solution development for health condition AI point solutions
- Alli Connect (2023): product marketing content for AI platform for therapist/patient matching
- PatientVox (2023): product lead for speech-based AI tool for inpatient behavioral health
- Scripta Insights(2021): agile & Jira process creation; PRD development to transform a customized pharmacy benefit spend solution into a scalable, repeatable product
- Grax (2017): product marketing content for Salesforce data protection platform
- Rethink Robotics (2017): market research, Industrial IoT hardware testing, and PRD development for creation of a “smart” logistics Sawyer cobot system
- Nara Logics (2015): GTM strategy and unique value prop creation to differentiate Nara’s synaptic intelligence platform in horizontal AI market
- Domino Data Lab (2015): Product evangelist at conferences, developing Python & R content to market Domino’s enterprise MLOps platform

Product Management Consultant

Linus Health

Market research, product requirements, and UI prototype creation for new CPT Code 99483 (Cognitive Impairment Care Planning) PCP reimbursement tool within the Healthcare Delivery product.

Senior Director of Product Management

- Co-led the Senior Living cross-functional team leveraging Linus Health’s DCT Clock, one of TIME’s “The 100 Best Inventions of 2021”. 
- Conducted market research and user interviews for MVP PRD development of the first comprehensive brain health app for Continuing Care Retirement Communities. 
- Created all product requirements and market research decks/research for Assisted Living and Memory Care brain health app (Bevie) as well as CCRC web portal for tracking of resident cognitive health
- Partnered with third party connected device companies to brainstorm Linus product feature integration

Director of Product Management

Humatics

- Created all product requirement documents as well as Jira epics and user stories for Humatics’ indoor location enterprise software platform, Milo
- Worked with outsourced UX & UI design team to create Milo look-and-feel and user workflows
- Traveled globally talking with top-tier logistics and manufacturing companies to assess product-market fit
- Developed Milo software platform go-to-market strategy, competitive analysis, and pricing
- Built revenue projection models as well as addressable and obtainable market analyses for industrial markets including intralogistics automation, manufacturing AMRs, and port crane positioning

Director of Product Management, Software

Led Humatics marketing efforts to create “microlocation” as a category, quarterly and yearly marketing plan, reboot of new website, sales enablement, event strategy, and budget

Director of Marketing

Developed multiple market analyses, wrote all industry and product content for the company's first website and product launch

Director of Product Marketing

Formlabs

- Product launch management for Formlabs 3D printers and materials. Working with sales, support, channel, manufacturing, marketing, product, engineering and supply chain leads to get to market.
- Go to market planning, setting pricing, packaging, messaging, web strategy
- Global marketing team planning, OKR goals, setting launch timelines, campaign planning across all marketing teams
- Voice of customer research and product direction strategy

Product Marketing Lead

Senter LLC

A consumer-facing "Boston digital health startup to watch" leveraging AI, smart home devices and Alexa to help seniors safely age in place. Had direct reports (5) and was responsible for roadmap and PRD creation; real-time sensor fusion ML model creation; seed investor deck creation & pitching; and, alpha partner (2 CCRCs) program creation.

Founder

LogMeIn

Thought leadership and strategic marketing direction for LogMeIn's IoT platform, Xively (now part of Google). Point of contact for PR interviews, AR meetings, product marketing collateral, API documentation, and overall messaging for Xively.

Director of IoT Market Strategy, Xively

• Developed pricing and packaging strategy for new Internet of Things (IoT) product
• Built entire sales enablement tools library
• Collateral development [web, product and customer videos, datasheets, brochures, etc.]
• Thought leadership pieces [blog posts, videos, whitepapers, speaking engagements]
• Spoke on the IoT at many events including Interop, IoT Expo, AnalyticsWeek, and MIT Connected Forum
• Extensive competitive analysis research
• Developed go-to-market strategy with executive team
• Worked closely with product, marketing and sales to build product development strategy
• Helped build lead scoring and lead flow in Salesforce.com

Sr. Product Marketing Manager, Xively

Neurala

Product requirements and UX/UI development of iPad app for autonomous, adaptive telepresence robots, procuring 4 robot companies to join Neurala’s Design Partner Program Also, wrote the accepted application to TechStars Boston 2013 as well as NASA STTR Phase 1 & 2 proposals for using mammalian brain-based vision and spatial navigation models for autonomous Mars robot exploration.

Director of Product

Four Yard Media

A small web and print design firm that focused on boutique shops in Boston as well as film and music industry design.

Independent Film Festival of Boston

As a founding team member, I built all branding and marketing materials for IFFB -- now one of the largest film festivals in New Englad today. Other duties included coordinating with sponsors, venues, and city officials from Boston, Somerville and Cambridge, Mass.

Branding & Marketing Lead

Product management leader with 12 years experience taking digital health, IoT, and artificial intelligence products from 0 to 1. Lead PM and cross-functional teams in order to launch customer-centric, UX-focused digital and physical products spanning seed stage startups to public high-tech companies. Apply a PhD in Cognitive & Neural Systems to construct product usage data KPI decision-making, internal metrics dashboards, and AI-driven feature creation.

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