Sean M. Lyden's Linkedin Analytics

I use the Systematic Selling Framework to help SMBs evaluate, onboard, and train their sales reps for success (instead of just letting them 'sink or swim'). Here's my story... I'm a business journalist by trade. But it was my six years in “the wilderness” as a commercial truck salesman that laid the foundation for the Systematic Selling Framework I teach founders and their sales teams today. During that wilderness period, I went from being a bumbling sales rookie to becoming one of GM’s top-selling medium-duty truck reps in the U.S. Today, I run a sales training and media company for founders who still drive their company's sales but recognize they've become the bottleneck to growth. We created the Systematic Selling Framework—10 systems every founder and their sales team need to systematize their sales and scale the business. I also host the Systematic Selling Podcast, where we break down the strategies, trends, and best practices that help founders scale their sales and build a business they love. But most importantly...I'm a husband, dad to two grown daughters (both University of Florida 🐊s ), and a grandfather. And when I'm not at the office or spending time with my family, I play the blues, rock, and Latin grooves on the sax 🎷 as my alter ego, TheSilverSax. (TheSilverSax.com) If you’re a founder looking to transition out of your sales role to scale your business, let's talk. In the meantime, you can get a taste of my work by subscribing (for free) to the Systematic Selling Newsletter at SystematicSelling.co.