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As a startup or emerging technology company, it is critical you generate regular, high-quality leads to build your business. Formerly an IT salesperson, I am more than familiar with that reality. Years ago, the company I worked for wasn’t providing enough quality leads. Our IT sales department knew we were capable of bringing in far more if we only had access to a wider database. Instead of waiting for leads to come to me, I explored the idea of generating my own. I created an online magazine entitled “Virtual Strategy Magazine,” in which I conducted interviews with users of technology and wrote content around those interviews. Next, I dove into email marketing. I purchased qualified data to market my services via email. The combination of content and email marketing proved successful. So successful, in fact, that in 2008 I decided it was time to step away from my job in IT sales to generate leads for startup and emerging technology companies full-time. That business, Virtual Intelligence Briefing (ViB), has now been providing high quality leads for nearly 10 years. How do we do it? We have a database of more than 1.3 million IT contacts, which we can break down into highly-targeted segments to fit your needs. We send emails through our domain, which means anyone who opts out from receiving future communication is doing with our list, not yours. This also removes the risk of becoming a nuisance to potential leads or blacklisting your company’s domain. We take all of the risk, handing you all of the benefit. We are so confident you’ll be pleased with your results that we offer a FREE mailing for first-time clients. We send your marketing content to 25,000-50,000 of our qualified IT contacts at zero cost to you. These free mailings are so successful that 8 out of 10 businesses go on to become paying clients of ViB. You can sign up for your free mailing by reaching out via InMail, or emailing me at [email protected].
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