Sebastian Crivelli's Linkedin Analytics

With an entrepreneurial mindset and a results-driven approach, I am a creative problem-solver and idea-generator. My solid history of leading marketing initiatives that scale growth enables me to raise awareness and engagement with my target markets to achieve profitable results. As an expert in search engine marketing [SEM], I drive traffic, secure consumer spending online, and maximize ROI. Committed to making data-driven decision making, I use models to inform recommendations that lead to superior outcomes for stakeholders. In my current role with Umbrella Digital, I direct media spend and research, and implement the Google Marketing Platform for this digital marketing agency. I also built the media team and the MarTech stack, which includes Integral Ad Science. This ensures viewable, fraud-free ads, mitigates brand risk, and analyzes the value of digital advertising placements, resulting in higher client ROI. Prior to joining Umbrella, I was director of user acquisition with WayBetter, where I advised on strategy, messaging, technology implementations, and best practices. Some of the major highlights of my career include the following achievements: • Introducing social media channels such as TikTok, Snapchat, Twitter, and Reddit to the marketing mix at Umbrella. • Leading a 60% YoY increase of paid users across Facebook, Apple Search Ads, and Google at BetterWay. • Managing and inspiring my teams to work collaboratively while supporting learning and development efforts. I welcome all opportunities to connect via [email protected]. SKILLS Conversion Rate Optimization & A / B Testing Pay Per Click [PPC] Marketing Techniques Data Analytics & Performance Reporting Social Media, Digital & Programmatic Performance & Growth Marketing Keyword Search Optimization Paid Marketing Campaigns Search Engine Marketing Consumer Trend Analysis