Braver Leaders - Team Performance

How do you achieve your aspirations for growth through a more connected and aligned leadership team? Is this even on your agenda right now? If so, we’re in sync already. 

The answer is often closer than you think. My theory, backed by insights and data, is that it starts with creating exceptional experiences within leadership. 

As a team coach and leadership performance specialist, we’ll partner together to discover, or re-discover, the joy of being in a truly great team. Initially, through my passion and expertise in connecting people through play, the outdoors and shared experiences, I enable your leadership team culture to become anchored in vulnerability, psychological safety and candour. 

From here we can get to work focusing your team on clarifying outcomes, living their purpose, creating alignment and ultimately impact. 

Where did I learn this? Prior to Braver Leaders I spent 12 years honing these foundations, building, leading and coaching revenue and leadership teams in Europe, the US, Asia and APAC in start-up, scale-up and enterprise environments within tech, advertising and media.

Founding Partner

Shootsta

Shootsta had strong aspirations for building sustainable growth throughout the world. To achieve this we understood the pivotal need to create a connected and aligned leadership team. When it came down to it Shootsta was a bootstrapped and lean business and was faced with the dilemma of whether to invest internally in leadership and team performance or go externally. 

Within 6 months our CEO and Founder, Mike Pritchett, recognised that my relationship building skills mixed with my leadership and team coaching prowess could be the initial solution to this challenge. 

Over the next 5 years Mike, the senior leadership team and I co-created team and individual performance programmes that allowed Shootsta to become the World's largest video content creator by the start of 2020.

Other notable programmes;
- Engaged Braver Leaders for Team EMEA coaching programme and lead the globe in revenue expansion targets the 12 months after implementation.
- Redefined Shootsta Purpose, Mission, Vision and Values
- Lead the OKR development and adoption strategy across Shootsta 
- Redefined Shootsta's Operating System inspired by Brave New Work by Aaron Dignan
- Led the change management programmes when Shootsta transitioned between from a tech-enabled service model to become a SaaS ecosystem.

Global Leadership & Performance Coach

- Taking my learnings from my GTM role and having led the globe in customer love metrics I took ownership of the net revenue and logo retention of Shootsta's global portfolio of 400+ Enterprise and Fortune 500 businesses accounts worth over $USD 12m in ARR across 5 regions. 

- Achieved 135% Quarter-on-quarter net dollar retention across H1 
- Restructured and optimised the global team within 6 months

Global Head of Account Management

- Landed and expanded Shootsta across EMEA from the ground up from 1 to 23 FTE by creating incredible customer stories whilst building upon Shootsta's world beating culture. I owned P&L and capital allocation across the EMEA business.

-  Built the sales, marketing and account lifecycle team in EMEA, growing to $USD 750k ARR business in the first year with organic growth across enterprise and mid-market accounts. Increased revenue to $1.9m ARR in the 2nd year.

VP - UK / Europe 

Stories On the Street

We tackled homelessness from a different angle. Our mobile platform provides people affected by homelessness with the opportunity to share their stories and skills on film, and connect with people and businesses who can, and more importantly, want to help.

Co-Founder & Trustee 

One Fat Sheep

Digital marketing agency focused on innovative and measurable AR and digital development solutions that help build incredible brands. SaaS MarTech reseller model for Plattar, the world's first AR platform developed through the One Fat Sheep product ecosystem. 

Brought in to build upon new business wins with exceptional customer experience to pave the way to retained relationships. Full P&L ownership and budget development across APAC business. Leading sales, growth and success teams;

- Transformed the agency from website and brand production to
become a tech-enabled augmented and virtual reality service.
- Led the acquisition of 40+ net new logos and account expansion. Evolved our commercial model to focus upon recurring revenue through retainers and reseller relationships with a 70% increase in ARR in Y2.

General Manager APAC

Vodafone New Zealand

In my remit as Operations Manager I managed the following deliverables.   

- Strategy alignment: Localised global device launches, including Apple iPhone launches, to NZ online and e-comm channels. Interfacing with agency, partners and internal stakeholders on localisation.
- Revenue maximisation: User journey optimisation to drive incremental e-comm uplift of 3-5%. Increased cart conversion rates by up to 6%. Successful Checkout Rate (SCR) optimisation with a 4.5% KPI met in Y1
- Platform development: Identified and executed new digital platform initiatives and campaigns across web and social for new routes to revenue. Increasing online conversion rates through improving the user journey
- Stakeholder management: Facilitated data-driven projects between C-suite, SLT and Online teams to meet Brand and Comms KPIs.

Online Operations Manager

Key Responsibilities:

- Leading the delivery of digital engagement campaigns, supporting Digital KPIs
and Brand and Comms
- Manifesting the social media strategy within Vodafone’s owned, earned & paid
for social channels.
- Managing campaign monitoring, reporting & prioritisation across digital channels
- Leading and delivering engaging campaigns that generate online sales and leads
- Identifying new and innovative opportunities to leverage digital platforms
- Capitalising on internal and external relationships with stakeholders such as
customer operations, consumer business unit, brand and comms and agencies to
ensure Online and Brand KPIs are met.
- Managing paid search activity

Digital Producer

Contributed to multi-faceted digital marketing strategies and plans whilst pitching and creating proposals for new business 

Scoping documentation across a diverse range of clients throughout various digital platforms and offline mediums including conceptualisation of gamification, social media applications, advertising and online portals 

New Business development of One Fat Sheep separate entities.

Strategic Account Manager

Hands on management of a team of 9 designers/developers to produce; website builds/enhancements, social media apps, banners, and eDMs across internationally and domestically recognised retail brands including Vodafone, BP, Air New Zealand and Mazda. 

This encompassed:
Delivery Team management
Project scoping, budget evaluation and analysis
Reporting

Digital Production Manager

Key responsibilities:

- Contributed to multi-faceted digital marketing strategies and plans,
- Pitching and proposals for new business
- Scoping documentation across a diverse range of clients throughout various
digital platforms and offline mediums including conceptualisation of advergames,
social media applications, advertising and online portals

Digital Marketing Manager

AKQA

Worked with world renowned clients Fiat Group, Sky, Sainsbury's.

Particular skills:
Scoping and evaluation of projects
Project management
Client facilitation

Associate Production Manager

After 12 years of leading and coaching sales, account growth and customer experience teams across multiple regions and various verticals like tech, healthcare, financial services and travel I’ve recognised the 3 areas where I want to focus my energy;

1. I thrive when collaborating on Go To Market and Client account lifecycle strategies, especially in early and growth stage tech products/SaaS  
2. I have an intense passion for building and leading high-performing teams from nascent, forming stages to established teams. I do this with coaching mindset where I am very adept at sharing knowledge across an org whilst being able to balance that with a specific business unit accountability.
3. I’m empowered by businesses that care about purpose-driven growth. I want to be part of teams that live and breathe their purpose, vision and mission and use that in a circular way to create demonstrable change whilst driving revenue and growth. 
    

Areas of Expertise:

> High Performing team coaching 
> SaaS and Startup Strategy
> B2B Account Expansion & Sales Strategy
> GTM Positioning & Product Marketing
> Video & Creative Technologies

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